A report released today by Workfront ®, the first modern work management application platform, finds that while a majority of workers say their workplace regularly asks them to innovate, a full 65 per cent say they’re so swamped with day-to-day work that they don’t have time to think about the future. And this work is important […]
2016 is the Year of ‘New Career Resolutions’ for UK Marketers
Employers must look at ways to maintain productivity while reducing over-working in 2016
A survey released today by Workfront, the leading provider of cloud-based enterprise work management solutions, has revealed that over half (58%) of marketing professionals’ New Year’s resolution were based around work – a figure far higher than that of general office workers (35%). But are marketers more dedicated workers or simply more over-worked?
- The survey examined the state of work for UK office workers from various industries, showed marketing stood out as a profession full of over-workers
- Almost half of marketers (48.9%) log into work emails before and after business hours every day
- Nearly 50% of marketers (48%) admitted to checking their work emails every weekend, almost double that of general office workers (28%)
The top reasons marketers gave for working outside standard business hours were:
- To get ahead of work (44.3%)
- Too much work to do (33.3%)
- To be available to their clients at any time of the day or night (28.1%)
- Their company simply expected them to (27%)
Joe Staples, Chief Marketing Officer at Workfront, said:
“Our survey suggests that many UK marketers carry an excessive workload and that their work-life balance isn’t quite where it should be.”
“The question then becomes, ‘Is there a better way?’ What we’ve found with our customers is that use of technology can go a long way in resolving some of these issues. Work management tools, like Workfront, give marketers a single solution that allows effective management of any project, giving those involved a clear indication of how the project is developing. So instead of endless status meetings and overflowing email inboxes, team members actually get control of the work they are being asked to complete. This added visibility, collaboration, and ability to manage can make a significant difference is creating an improved work-life balance. Overall, this added technology benefit should allow marketers to work smarter in 2016 and result in more productive marketing teams.”
Luckily for marketing professionals, 76% are feeling refreshed and ready to take on 2016 following the Christmas break. However, employers should also see the New Year as a time to make resolutions on smarter ways of working for a happier, more productive workforce.
UK marketers stated that the following would most help improve productivity in 2016:
- Creating more efficient work processes (24.4%)
- More advanced technology (23.6%)
- Uninterrupted blocks of work time (23.6%)
- More/better-qualified people and resources (16.8%)
For the full press release, please see below.