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About Sugru

Sugru is a moldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminum, steel, ceramics, glass, wood and other materials including some plastics and rubbers. Invented to get the world fixing and making again, Sugru molds like play dough, and sticks to almost anything.

About The Digital Newsroom

The Sugru Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Gemma Warren & Jessica Jarrett
Manifest New York


The New American Dream – An Organized House


Forget job stress, romantic worries or even child care concerns… Americans find keeping their homes organized more stressful than any of these, according to new research out today from the world’s first moldable glue, Sugru.

  • In an attempt to keep homes tidy and organized, almost half (42%) of Americans spend a staggering three hours tidying every week, equating to a whopping 11,730 (488.7 days and 12) hours across a lifetime.
  • Although stressful, a tidy and organized home is the secret ingredient to happiness, with 63% and 60% respectively saying it is what makes for a happy home. It is more important than space (43%) and material items such as expensive pieces of art (4%) or beautiful décor (29%). In fact, the only thing Americans find gives them more happiness within their home is a comfortable bed (69%).
  • As home sizes get smaller, Americans are getting creative with their space, with almost four in ten (38%) storing things under the bed and in the beloved broom cupboard (20%). However, most surprisingly, Americans are thinking outside of the box and storing belongings in weird and wonderful places such as; the car (20%), fridge (19%) and even in the oven (16%).
  • The survey went on to reveal that lack of space in the home is not only leading to creative storage ideas but also stopping American’s inviting friends over to the home (21%) enjoying dinner parties (21%), Thanksgiving celebrations (19%) and even hosting Christmas (20%).
  • Sugru’s new Organize Small Spaces Kit gives practical solutions to making the most of every room in the house and is available from for just $15.

The top five most stressful things in American’s lives:

  1. Saving money
  2. Keeping the home tidy
  3. Finding time to relax
  4. Succeeding at your job
  5. Keeping on top of the email inbox

Top five surprising places Americans are using for storage:

  1. The car
  2. Fridge
  3. Garden shed
  4. Oven
  5. Under the mattress


Jane ni Dhulchaointigh, the inventor of Sugru comments:

“The study reveals a real shift in behaviour. As many of our living spaces get smaller and we accumulate too much stuff, it seems that what makes a happy home is no longer fancy and expensive decor but actually how well a space is utilised.

“It was certainly an eye opener to see some of the innovative ways Americans are storing stuff within their homes – especially the 9% who revealed they keep things in their bathtubs. It sometimes doesn’t matter how organised we are – keeping a living space clutter free takes smart thinking. Every millimeter counts!”

Jane adds:

“It would be great to see more people cut the amount of hours they spend tidying the home and spend quality time doing things they love and hanging out with family and friends. Sugru’s Organize Small Spaces Kit hopefully goes some way to help people conquer the clutter and get on with something more fun.”

Notes to editors

*Survey of 2,000 American adults.


Sugru is a moldable glue that sticks to almost anything and turns into a strong and flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminium, steel, ceramics, glass, wood and other materials including some plastics and rubbers.


Invented for people looking to repair and improve stuff, it’s used by people in over 170 countries. Handy for any number of small home improvement projects, Sugru’s durable cured properties mean it’ll stay strong and securely bonded anywhere from the freezer to a hot shower, from the garden to the great outdoors.


Sugru’s name derives from the Irish word for ‘play’ and is available in 10 different colors which can be blended to make any color you like. Sugru at Sold in a 3-pack from $12.00 and an 8-pack from $22.00.

Attached Files


Make America Create Again – The return of classic childhood creativity

American children are spending up to 30 percent of their week online, according to a new survey. This equates to more than 50 hours spent surfing the web, streaming TV and playing games per week, rather than pursuing traditional creative pastimes. The survey commissioned by Sugru, the innovative moldable glue that recently launched its first […]

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Sugru​ ​gets​ ​animated​ ​about​ ​fixing​ ​with​ ​a​ ​creative partnership​ ​to​ ​promote​ ​repair

The world’s first mouldable glue, Sugru, has joined forces with award winning animation studio, Animade, to help re-ignite its most important asset – the Fixer’s Manifesto. First created in 2012, two years after Sugru was first sold online, the 12 point Fixer’s Manifesto was written to help drive the brand’s mission of getting more people […]

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Sugru to double retail presence in North America with new family-safe glue

The inventor behind the world’s first moldable glue, Sugru, has today launched a brand new Family-Safe, Skin-Friendly Formula expected to double the brand’s presence in North American retail by the end of 2018. Sugru’s new Family-Safe formula will be available alongside Original Sugru moldable glue – the major difference being that children as young as eight years […]

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