The Chemistry Group

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About The Chemistry Group

Chemistry's intent is to create opportunities for everyone to be brilliant at work. We deliver innovative, practical people change across the world for an ever expanding list of amazing clients.

About The Digital Newsroom

The Chemistry Group Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270

The Chemistry Group

Social Media in Recruitment: Chemistry says keep up or lose out.

The Chemistry Group is all for social media within recruitment. Here’s why…

There’s no doubt that social media has been taken on by most industries by now and recruitment is no different, with daily posts about new jobs or how to be a better leader helping people make career choices and changes. Gareth Jones at The Chemistry Group has looked into the best uses for social media within the recruitment industry:

1. Finding people – social media makes people visible in a way that they were not before. In amongst the personal things, people are sharing their professional views and expertise, which makes them accessible to a company, as the hiring organisation.

2. Benchmarking expertise – the CV can hide a multitude of sins whereas an individual’s ongoing conversations on social media are more transparent. From these interactions companies can get a good idea of how the individual’s peers rate that individual which can act as a good indicator of overall competence.

3. Connecting and building talent pools – social media has the potential to deliver the holy grail of recruiting – real time talent pooling. Up until now the idea of building talent pools was fundamentally flawed due to the fact they were just too hard to administer and keep fresh. Social media changes all that. It provides a real time, sticky and accessible environment within which you can find, track and build relationships with potential new hires.


Gareth Jones, Chemistry Group’s Head of Fresh commented:

“Social media creates the opportunity to move from a relatively reactive (and terribly inefficient) recruitment landscape – where organisations post ads and applicants respond – to a more proactive, sourcing based approach where recruiters will have the ability to seek out and find the individuals they need, keep in touch with them and being them into a conversation about a role at the company at just the right time.”

When thinking about using social media, recruitment companies should always consider the legal issues that may come with it.

Gareth continued:

“Ultimately, despite the hype, the legal issues remain the same in recruitment as they always have. Social media doesn’t change the law. But as another medium, given the access to an individual’s personal information and life, we need to be careful we don’t get sucked into reading too much into anything that appears about a person on social media sites. “

“There is a temptation by recruiters to snoop a bit deeper than they should and as a result make judgment calls about people based on their personal activities and preferences. Doing so could mean you fall foul of existing law including, for example, discrimination.”

Attached Files


IQ is not a silver bullet.

Statement from Roger Philby, CEO of business consultancy The Chemistry Group. Boris Johnson has hit the headlines yet again with his comments that true economic equality is unattainable because of differences in IQ. He goes on to say that tackling inequality is futile because people are “already very far from equal in raw ability”. Unfortunately, Boris […]

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The Challenger Sales Model: You’re Doing It Wrong!

The Chemistry Group takes the Challenger Sales Model to task The Chemistry Group, the only consulting firm specialising in rapid top-line growth through behavioural change in large companies, has published a new white paper titled The Challenges of Challenger. The study is an evaluation and a constructive critique of the assumptions and conclusions of the […]

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Dancing shouldn’t be top of the pops for recruiters.

Statement from Roger Philby, CEO of business consultancy The Chemistry Group.   “Currys making job candidates dance during job interviews is likely to be incredibly embarrassing and rightly so. While this is an extreme example, there are more and more companies making increasingly unorthodox requests during interviews under the misguided notion that they will provide […]

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