The Chemistry Group

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About The Chemistry Group

Chemistry's intent is to create opportunities for everyone to be brilliant at work. We deliver innovative, practical people change across the world for an ever expanding list of amazing clients.

About The Digital Newsroom

The Chemistry Group Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270

The Chemistry Group

Gamification is the future of business

The Chemistry Group, experts in solving people problems in large businesses are at the forefront of the recent trend of applying gamification to the world of business and recruiting. 

When asked to think of video game players, or as they are known in the industry ‘gamers’ most will call upon stereotypical un-showered recluses holed up in a dark, dingy basements facing a screen all night surrounded by empty energy drink cans. Step into 2012 and video games have a new place of purpose in the organised world of business. The Chemistry Group have utilised the passion for gaming and created its own unique hiring tool in the form of a profiling video game for Telefonica, O2.

Gamification, as this trend is known as, can be summarised as applying the mechanics of gaming to non-game activities. This concept can be applied in various scenarios, from recruiting new staff to increasing productivity in the workplace.

The Chemistry Group’s gamification of the O2 recruitment process led to:

  • Saving the resourcing team 126.5 days. Instead of flipping through thousands of CVs, the game helped separate high performance candidates from those who might not be suitable for the job.
  • The success rate at face-to-face interviews was 40%, up from 25% prior to the launch of the game.
To read more about these suggestions download the full press release below.


The Chemistry Group’s head of product strategy Gareth Jones said:

“Game mechanics or ‘gamification’ is the word on everyone’s lips right now but in essence it’s about appealing to our innate attraction to reward and competition. Building these elements into business processes can not only significantly increase overall engagement but they can transform the results of the process too as exampled by O2. In this case in particular it also has the benefit of getting insight beyond the CV, the basis of which is ultimately the least accurate predictor of success in role.”

Download the full press release and high resolution images below.

Attached Files


Keeping multiple personalities in order: five types of workers to master

The Chemistry Group profiles five common office personalities that everyone should understand how to manage Alasdair Scott, occupational psychologist and business analyst at The Chemistry Group, provides a breakdown of some of the most common personality types in modern offices with advice on getting the best out of them and staying on their good side. […]

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IQ is not a silver bullet.

Statement from Roger Philby, CEO of business consultancy The Chemistry Group. Boris Johnson has hit the headlines yet again with his comments that true economic equality is unattainable because of differences in IQ. He goes on to say that tackling inequality is futile because people are “already very far from equal in raw ability”. Unfortunately, Boris […]

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The Challenger Sales Model: You’re Doing It Wrong!

The Chemistry Group takes the Challenger Sales Model to task The Chemistry Group, the only consulting firm specialising in rapid top-line growth through behavioural change in large companies, has published a new white paper titled The Challenges of Challenger. The study is an evaluation and a constructive critique of the assumptions and conclusions of the […]

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