The Chemistry Group

Background and contacts

About The Chemistry Group

Chemistry's intent is to create opportunities for everyone to be brilliant at work. We deliver innovative, practical people change across the world for an ever expanding list of amazing clients.

About The Digital Newsroom

The Chemistry Group Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270

The Chemistry Group

Dancing shouldn’t be top of the pops for recruiters.

Statement from Roger Philby, CEO of business consultancy The Chemistry Group.


“Currys making job candidates dance during job interviews is likely to be incredibly embarrassing and rightly so. While this is an extreme example, there are more and more companies making increasingly unorthodox requests during interviews under the misguided notion that they will provide valuable insights into the mind of the interviewee and present the company as a modern, fun, place to work.

These cringeworthy requests are more likely to embarrass interviewees and present the company as a den of bullies. Absolutely nothing of value can be gained.

Companies looking to perfect their recruitment process should focus on how candidates fare across the the following five areas, shown in order of importance:

Intellect: How quickly and accurately an individual takes in, retains and processes information

Values: The innate characteristics that define an individual’s behaviour at work

Motivations: What are those things that compel us to act in business? What does an individual like doing, and in what environment do they like doing it in?

Behaviours: What does an individual actually do (not what they can do). Behaviour is the external indicator of an individual’s Intellect, Values & Motivation

Experience: What an individual has done before (Actually the most unreliable predictor of future performance)

So, the moral of the story? Less dancing. More research-based decision making!”

Attached Files


Keeping multiple personalities in order: five types of workers to master

The Chemistry Group profiles five common office personalities that everyone should understand how to manage Alasdair Scott, occupational psychologist and business analyst at The Chemistry Group, provides a breakdown of some of the most common personality types in modern offices with advice on getting the best out of them and staying on their good side. […]

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IQ is not a silver bullet.

Statement from Roger Philby, CEO of business consultancy The Chemistry Group. Boris Johnson has hit the headlines yet again with his comments that true economic equality is unattainable because of differences in IQ. He goes on to say that tackling inequality is futile because people are “already very far from equal in raw ability”. Unfortunately, Boris […]

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The Challenger Sales Model: You’re Doing It Wrong!

The Chemistry Group takes the Challenger Sales Model to task The Chemistry Group, the only consulting firm specialising in rapid top-line growth through behavioural change in large companies, has published a new white paper titled The Challenges of Challenger. The study is an evaluation and a constructive critique of the assumptions and conclusions of the […]

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