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The Collective unveils the future of co-living in Canary Wharf
Bookings open to the public today as The Collective rolls out its tech-enabled co-living model for the future.
East London’s highest swimming pool on level 20 at The Collective Canary Wharf (image credit: Horus Communications)
Global co-living pioneer The Collective has today unveiled plans for its most ambitious project to date: a 705-room development in London’s Canary Wharf.
Set to open in July this year and built from the ground-up, the company’s highly anticipated second location in the capital will introduce flexible leases from a single night up to 12 months into its model for the first time, creating a brand-new standard for the co-living sector. The Collective Canary Wharf, which spans 21 storeys and where rooms start from £1,300 per month, now becomes the world’s largest co-living space, taking over from The Collective Old Oak in west London which opened in 2016.
Designed by renowned global architecture firm Skidmore, Owings & Merrill, the development is fully tech-enabled. A daily range of cultural and experiential events created for and curated by members will be accessible via The Collective’s bespoke mobile app, enabling members to truly shape their experience. From a virtual reality golf simulator, to a multi-floor music venue quality immersive sound system, 9.2 surround sound cinema and dynamic mood lighting, members will experience cutting-edge technology throughout the building. In-built data sensors will also provide real-time information to assist with optimising the use of spaces and minimising energy consumption.
The communal spirit at the heart of The Collective will find its place woven throughout the food and beverage offerings as well – a mix of small and large plates, including desserts, will be available to share; while members can also choose from food carts and the market table which will offer an ever-changing menu, allowing diners to experience new options on a daily basis. For those looking for something in a hurry, The Collective will also offer ‘grab & go’ options.
Other communal spaces at The Collective Canary Wharf include east London’s highest swimming pool located on level 20, with an adjoining bar offering soaring views of the London skyline, a spa which includes a sauna, gym, aerial silks studio and a mindfulness zone.
Members will have the opportunity to meet, mingle, discuss and discover through The Collective’s wide-ranging cultural events programme. This features a regular programme dedicated to wellness – from yoga to sound baths, nutrition classes and reiki; live music showcasing the best of emerging London talent; mental health workshops; sensory cocktail making classes with Smith & Sinclair; and a dedicated cinema programme featuring cult classics, arthouse movies and beyond.
The Collective’s founder and CEO, Reza Merchant, said:
“Our mission at The Collective is to build and activate spaces that foster human connection and enable people to lead more fulfilling lives.
“We offer an opportunity to be part of a thriving community, whether you make The Collective your home for a night or a few months. Our global network of co-living communities means that wherever you are in the world you can be a part of The Collective community, and have a space where you feel a sense of belonging that provides inspiration to grow and achieve your full potential.”
The launch of The Collective Canary Wharf is a key pillar of The Collective’s ambitious global expansion plans – in the past 12 months the company has grown its global portfolio to a combined gross development value of £2.7 billion. Headcount has increased to more than 200 employees, with offices now open in New York and Berlin – with the business targeting 300 employees by the end of 2019, further cementing its position as the global co-living market leader.
$1 billion portfolio value in New York
Last month, The Collective announced its third major investment in New York City, with the acquisition of The Paper Factory hotel, which took its combined gross development value across the city to $1 billion in the space of six months.
Earlier in the year, the company announced its acquisition of the plot at 1215 Fulton Street in Bedford-Stuyvesant, Brooklyn. The co-living-led project to come will include publicly accessible spaces coupled with an enriching program of events, classes and workshops focused on culture and the arts.
At the end of last year, The Collective announced its New York City flagship project at 555 Broadway in Brooklyn. The purpose-built co-living space will be the largest co-living project in the city and will offer expansive space to members and the public including a market hall, restaurant, community gardens, wellbeing centre and rooftop pool.
In addition to these public amenities, it will also offer an ambitious program rooted in art, culture and urban innovation and entrepreneurship. As with Paper Factory, 555 Broadway, which is due for completion in 2022, will draw from the rich local culture surrounding it and look to become a focal point and a nexus for Brooklyn’s wonderfully varied population.