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Fitness professionals reveal 28% of clients hate burpees

To mark National Fitness Day on September 26th, Premier Training International has conducted a survey of over 200 fitness professionals from across the UK to find out how their clients rate the exercises they regularly carry out. Figures show that 28% of clients find the burpee (squat thrust) their least favourite exercise whilst boxing came […]

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Quarter of a million “blipps” make ShortList the world’s most successful interactive magazine. [INFOGRAPHIC]

Quarter of a million “blipps” make ShortList the world’s most successful interactive magazine. [INFOGRAPHIC]

ShortList’s Blippar enabled retro gaming edition indicates visual discovery via smartphones has ‘reached a tipping point.’ Pioneering Blippar technology turned Britain’s largest men’s lifestyle magazine, ShortList into the world’s first fully interactive and ‘playable’ edition, resulting in record-breaking levels of reader interactions. On 8th November, UK commuters were treated to 34 pages of fully ‘blippable’ […]

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Blippar supports ShortList’s retro gaming special edition with world first ‘playable’ cover.

Blippar supports ShortList’s retro gaming special edition with world first ‘playable’ cover.

Tomorrow will see pioneering Blippar technology turn ShortList into the first ever, ‘playable’ magazine – with retro Chuckie Egg interactivity instantly blippable off the cover. Blippar has turned ShortList magazine into the world’s first interactive game magazine cover using visual discovery and augmented reality. Not content with just having an interactive cover, the partnership sees […]

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