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BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.

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