Sugru

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About Sugru

Sugru is a moldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminum, steel, ceramics, glass, wood and other materials including some plastics and rubbers. Invented to get the world fixing and making again, Sugru molds like play dough, and sticks to almost anything.

About The Digital Newsroom

The Sugru Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Gemma Warren & Jessica Jarrett
Manifest New York
e. sugru@manifest.nyc

Sugru

Sugru Continues U.S. Expansion with New Hardware Retailer Listings

Sugru, the world’s first moldable glue, continues expansion across the U.S as the brand moves into the Hardware division

Sugru continues to drive its U.S. expansion plans as the world’s first moldable glue becomes available in smaller hardware stores nationwide. New retailers include; Ace Hardware, True Value Hardware and Do It Best, as well as major hardware wholesalers Orgill.

Since its U.S launch in January 2015, Sugru has secured listings with larger key retailers such as Target and The Container Store. The brand is now exploring additional DIY markets, with the product becoming increasingly available at smaller independent and co-op hardware stores across the U.S.

America now accounts for 50% of the brand’s overall sales, with products available in over 2200 stores nationwide.  Launching online back in 2010, when the first 1000 packs sold out in just six hours, Sugru has now sold in excess of 8 million individual packs worldwide. With the aim of becoming a household brand that sits in every kitchen drawer, Forbes calls Sugru “The 21st Century Duct Tape.”
Sugru’s unique formulation allows it to turn into a strong flexible rubber overnight, making it easy for anyone to fix hundreds of household problems. It adheres strongly and securely across many surfaces and environments – from the freezer to a steamy shower and from the home to the great outdoors.

Jane ni Dhulchaointigh, CEO and inventor of Sugru commented:

“Since our official launch in the US last year, we have been thrilled with the success of Sugru in the American market. The sales figures alone highlight the demand level for an innovative product that appeals to the fixing and mending trend and mindset here in the States. As a result, we’re excited as a brand to be moving further into the hardware space, making Sugru easily accessible and available to DIY enthusiasts”.

 

About Sugru

Sugru is a moldable glue that sticks to almost anything and turns into a strong flexible rubber overnight. It is made to stick to as many materials as possible forming a strong bond to aluminium, steel, ceramics, glass, wood and other materials including some plastics and rubbers.

Sugru was created by Jane ni Dhulchaointigh, a young designer on a mission to empower people who want to repair and enhance their products. Available in 10 different colors, Sugru is stocked at a wide range of retailers nationwide, as well as Sugru.com. Sold in a 3 pack from $12 and 8 pack from $22. Invented for people looking to repair and improve stuff, it’s used by people in over 160 countries. Handy for any number of small home improvement projects, Sugru’s durable cured properties mean it’ll stay strong and securely bonded anywhere from the freezer to a hot shower, from the garden to the great outdoors.

Attached Files

Archive

Make America Create Again – The return of classic childhood creativity

American children are spending up to 30 percent of their week online, according to a new survey. This equates to more than 50 hours spent surfing the web, streaming TV and playing games per week, rather than pursuing traditional creative pastimes. The survey commissioned by Sugru, the innovative moldable glue that recently launched its first […]

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Sugru​ ​gets​ ​animated​ ​about​ ​fixing​ ​with​ ​a​ ​creative partnership​ ​to​ ​promote​ ​repair

The world’s first mouldable glue, Sugru, has joined forces with award winning animation studio, Animade, to help re-ignite its most important asset – the Fixer’s Manifesto. First created in 2012, two years after Sugru was first sold online, the 12 point Fixer’s Manifesto was written to help drive the brand’s mission of getting more people […]

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Sugru to double retail presence in North America with new family-safe glue

The inventor behind the world’s first moldable glue, Sugru, has today launched a brand new Family-Safe, Skin-Friendly Formula expected to double the brand’s presence in North American retail by the end of 2018. Sugru’s new Family-Safe formula will be available alongside Original Sugru moldable glue – the major difference being that children as young as eight years […]

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