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5,000 hours of Sorted videos watched every day: Sorted is world’s fastest growing YouTube cooking brand.
Sorted Food, the world’s largest YouTube cooking brand has cooked up some tasty stats in three years.
When Sorted launched three years ago the friends from Hertfordshire were the first of their kind to be aiming their efforts at the online generation, encouraging people to give cooking a go and have fun with food. Today, over 5,000 hours of Sorted’s vast video collection is watched every single day by their 350,000+ YouTube subscribers, making them the fasted growing YouTube food community in the world.
The Sorted community has grown from a group of English university friends who shared their cooking frustrations with Ben Ebbrell, the chef of the group, and then posted their food solutions and antics on YouTube. These cooking solutions and tips now go out to a large community of hundreds of thousands of people who share the same values, liking simple, no-fuss cooking and a sense of humour along with it.
- Sorted launches three videos every week on their dedicated YouTube channel, getting over 2.3 million video recipe views every month.
- The team at Sorted who count Jamie Oliver and Paloma Faith among their friends, and have also been guests on the BBC’s Young Apprentice with Lord Sugar, are launching the first ever UK cookery e-book on July 1st with Penguin.
- Household brands such as Kenwood and The Happy Egg Co have been involved with sponsorship deals with Sorted.
- This is a new area of marketing for brands and provides unrivalled partnership opportunities with a global audience of 18-34 year olds repeatedly viewing the Sorted videos every day.
- Sorted is launching its own range of cooking must-haves as well as its own e-book in 2013 which is available to pre-order from Amazon.
Jamie Spafford co-founder of Sorted commented:
“We’ve been quietly working hard for three years to get SORTED to where it is today and we’re extremely proud of what we’ve achieved. We go to work everyday and spend time with our best friends – can’t argue with it being the best job I could have ever asked for.
The phenomenal growth has turned it into a massive family of people sharing recipes and ideas with each other and as a result there is more and more that we can do together to get people into the kitchen, eating well and having fun. “
Ben Ebbrell, Co-Founder and Head Chef at Sorted commented:
“I’m most at home when in the kitchen. I’ve always loved experimenting with food and understood very early on that the occasional disaster was all part of the learning process. Once I got that principle straight in my head it was quite liberating – no more fear of failure, just a real appetite for discovering what I can come up with.”