Serious Pig

Background and contacts

About Serious Pig

Serious Pig is the brand behind authentic salami snack products prepared from the finest British Pork and a careful blend of herbs and spices. Currently available in two delicious flavours, Serious Pig can be enjoyed as a spontaneous snack anytime, anywhere. Equally enjoyed as a pit stop in a busy schedule or unwinding at your local, the honesty and quality of our salami truly pays homage to the craft of charcuterie. Founded by George Rice back in 2009, the product range currently consists Snacking Salami and Snackingham.

About The Digital Newsroom

The Serious Pig Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Emma Catchpole
Manifest London
t. +44 (0)203 1379 270

Serious Pig

Serious Pig on and off-trade Stockists

Off-trade stockists:
Fortnum & Mason
Mount Street Deli
Picturehouse Cinemas
House of Bruar
Chatsworth House Farm Shop
Westmorland Services
Gloucester Gateway Services
Albion Cafe (Prescott & Conran)
Jamie Oliver’s Recipease
Tom’s Kitchen (Tom Aikens)
Ruby and White Butchers (Bristol)
Me Hotel (London)
Caviar House and Prunier
Flock and Herd (Peckham)

On-trade stockists:
BrewDog bars
The Hinds Head
The Jerusalem Tavern
The Southhampton Arms
Howling Hops Tank House
BrewHouse and Kitchen bars
The Pig Hotel (New Forest)
Crystal Palace FC bars
London City Airport bar
Sheffield Tap
Pivni (York)
Berry Bros.
Brick Brewery (Peckham)

Attached Files


London charcuterie specialists create world’s first hangover-preventing snack

Hangover-preventing meat: is this the Holy Grail? Don’t want to spend another festive period with your head hanging over the toilet, grappling ‘the fear’ and wishing you hadn’t got quite so ‘merry’ the night before? This year you don’t have to. Peckham-based craft meat business, Serious Pig, has developed a unique snack that aims to […]

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London-based craft meat business claims food industry bosses are ‘full of crap’

Passionate salami business owner calls for top food manufacturers to be more open with consumers about ingredients and stop flooding the nation with junk Serious Pig is leading a crusade to inspire food brands to open up about ingredients. The Peckham-based charcuterie business has launched a ‘craft, not crap’ campaign to stop brands misleading customers about […]

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Serious Pig goes on sale in BrewDog bars

Serious Pig success continues with more new listings as it goes live in BrewDog bars officially from today Serious Pig cements its position in BrewDog bars up and down the country. The bar snack is also increasing its listings both on and off trade with EasyJet and Ocado both joining the snacking revolution and offering […]

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