Serious Pig

Background and contacts

About Serious Pig

Serious Pig is the brand behind authentic salami snack products prepared from the finest British Pork and a careful blend of herbs and spices. Currently available in two delicious flavours, Serious Pig can be enjoyed as a spontaneous snack anytime, anywhere. Equally enjoyed as a pit stop in a busy schedule or unwinding at your local, the honesty and quality of our salami truly pays homage to the craft of charcuterie. Founded by George Rice back in 2009, the product range currently consists Snacking Salami and Snackingham.

About The Digital Newsroom

The Serious Pig Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Emma Catchpole
Manifest London
t. +44 (0)203 1379 270

Serious Pig

London charcuterie specialists create world’s first hangover-preventing snack

Hangover-preventing meat: is this the Holy Grail?

Don’t want to spend another festive period with your head hanging over the toilet, grappling ‘the fear’ and wishing you hadn’t got quite so ‘merry’ the night before? This year you don’t have to. Peckham-based craft meat business, Serious Pig, has developed a unique snack that aims to stop your dreaded hangover before it’s even kicked in.

  • Over half (53%) of Brits say they plan to drink more in December than any other time of the year*
  • This revolutionary nibble has been carefully designed to eradicate the feared hangover to make a drink-fuelled Christmas period more bearable
  • Aptly named ‘Hangover Cured’ is high in protein and contains healthy doses of chilli and ginger, which experts agree help ease symptoms associated with hangovers
  • The world’s first hangover preventing meat treat
  • Made from 100 per cent British meat and crammed with natural hangover-fighting ingredients, the tasty snack will help combat symptoms associated with hangovers – like nausea, fatigue and headaches
  • The cured pork snack should be eaten alongside an alcoholic beverage as preventative in order to stop a hangover in its tracks


Boss Hog at Serious Pig, George Rice, said:

“Let’s be honest, nobody likes a hangover at the best of times, so we thought we’d invent something that would take the edge off. Fittingly, and like most of our best ideas, we came up with Hangover Cured whilst nursing sore heads in the pub.”

He added:

“There are tons of supposed hangover cures out there but we’ve never found one that actually works. What we’ve produced is something a little different, it’s more prevention than anything else, in that, you can actually enjoy whilst you’re having a beer, or glass or wine. We’ve put it to the test at home and down the pub and it works a dream. Our friends and family have been our guinea pigs, too, and they’ve all told us it definitely eased their hangovers.”

Expert Food Nutritionist, Angela Dowden, said:

“Nibbling on high quality meat protein at the same time as drinking is a really good idea as it’s rich in the amino acids you need to make neurotransmitters (messengers that transmit signals throughout the body). Alcohol interferes with the levels of these neurotransmitters, which is one of the reasons we can feel bad after overindulging.” 

She added:

“Ginger is also a well known traditional remedy to prevent nausea, whilst chilli is thought to boost levels of feel good endorphins as well as improving circulation, so the body’s detoxification process can work optimally.’’

Hangover Cured is available to buy directly from Serious Pig stockists, a list can be found here.

For full press release and hi-resolution images, please see below.

Attached Files


London-based craft meat business claims food industry bosses are ‘full of crap’

Passionate salami business owner calls for top food manufacturers to be more open with consumers about ingredients and stop flooding the nation with junk Serious Pig is leading a crusade to inspire food brands to open up about ingredients. The Peckham-based charcuterie business has launched a ‘craft, not crap’ campaign to stop brands misleading customers about […]

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Serious Pig goes on sale in BrewDog bars

Serious Pig success continues with more new listings as it goes live in BrewDog bars officially from today Serious Pig cements its position in BrewDog bars up and down the country. The bar snack is also increasing its listings both on and off trade with EasyJet and Ocado both joining the snacking revolution and offering […]

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Serious Pig on and off-trade Stockists

Off-trade stockists: Ocado Fortnum & Mason Wholefoods Mount Street Deli Partridges Picturehouse Cinemas Birleys House of Bruar Chatsworth House Farm Shop Westmorland Services Gloucester Gateway Services Albion Cafe (Prescott & Conran) Jamie Oliver’s Recipease Tom’s Kitchen (Tom Aikens) Ruby and White Butchers (Bristol) Me Hotel (London) Caviar House and Prunier Flock and Herd (Peckham)

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