Rize Up hosts gig with Lady Leshurr, Jammer, Vic Santoro and Rudimental to drive marginalised youths to register to vote ahead of November 26th deadline Rize Up, the independent voter registration campaign aimed at marginalised young people in the UK, hosted an audacious guerrilla gig on Parliament Square today/yesterday to drive more young people to […]
Youth voters flock to register in record numbers as Rize Up ‘proves’ a new approach to voter registration campaigning is working.
Almost 1m under 25s have registered to vote in the forthcoming election, following campaigns that focus on the impact, rather than the responsibility, of voting.
Rize Up, the independent registration campaign for the forgotten generation, believes a new approach that ‘empowers rather than brow-beats’ young people has had a significant impact on the record number of under-25 voter registrations.
Almost one million (993,321) under 25s have registered to vote on the 8th of June, a 45 percent (44.56%) hike on the number of similarly aged voters in 2015 – with a record 246 thousand registering on deadline day alone. Rize Up has reached millions through social media, co-created digital content, street sign-up teams and a partnership with the retailer, Lush, that even allowed homeless people to use their store addresses to register for a polling card.
Photographer and Director, Josh Cole, founded the Rize Up campaign out of impulse, pulling together a collective of creative and communications agencies who all offered pro bono support in an attempt to reach the under 25’s, the disillusioned and the dispossessed.
Working at breakneck speed with a volunteer team of creatives and partner agencies, Rize Up sparked a dynamic, independent campaign online and in the streets. It enlisted artists, influencers and street teams; created commercial partnerships and crowd funding initiatives; and combined cutting edge technology, face-to-face campaigning, and traditional media to spread its message in a credible, authentic tone of voice
Since Rize Up launched:
- 1,914,660 Brits under the age of 35 have registered to vote in the election in June, almost half a million more than the total registrations from the same bracket (1,464,225) in 2015
- Daily registrations of under 25s spiked to over 90K on 21st May, and reached a record 246K plus on 22nd
- This contrasts with the drop in voter registrations of all age categories above 35, compared with 2015
- Artists declaring their support for the campaign included Rudimental, Tinie Tempah, Professor Green, Big Narstie, Maverick Sabre, Emeli Sande, Lily Allen, Doc Brown, Brian May, UB40, Steel Pulse, Skinnyman, Rodney P, Novar FLIP, Genesis Elijah, Blak Twang, Soweto Kinch, Cleveland Watkiss, Phili n Dotz, Ian Berry, Sonny Wharton, Eddy Temple-Morris and Rick Astley.
- Every Lush store in the UK joined the campaign, posting up Rize Up materials in their shop fronts and seeing staff literally leaving their stores to urge young voters to register.
- Working in conjunction with youth company Biggafish, Rize Up was supported by volunteer street teams signing up voters in cities and town centres across the UK including London, Bristol, Cardiff, Manchester, Bolton, Chester, Birmingham, Norwich and Brighton. In the run up to the voter registration deadline over half a million leaflets handed out.
- Rize Up joined forces with Bite the Ballot campaign for a live stream with Lily Allen at Twitter London.
- They have had the support of creative agency Studio Output and PR agency Manifest London.
- Online videos, tweets, gifs, articles and films pulled in over 17,983,832 impressions* on Twitter, nearly 7,830,798 million reached* on Facebook and millions more on Instagram.
*All data taken from Snapshot
A new approach to apathy
‘They don’t want us to vote’ was the unlikely rallying cry of one of the first Rize Up social media posts, quickly establishing a tone that differentiated it from any previous voter registration campaign. Since then, it’s message of ‘represent, to be represented’ has resonated so much that musicians and celebrities have been magnetised to the campaign – many of them first-time voters themselves – in a collective bid to change the makeup of the electorate to be more representative of young people.
Josh Cole commented:
“This is a generation that has been left behind and has lost trust in the establishment. We saw that and gave it a voice, but we never thought for a moment that we could reach so many and see such a record-breaking surge in young people voting. It feels like we have really tapped into the anti-establishment feeling in the country. I want to thank all the artists, agencies, volunteers and companies who pulled out all the stops to support this campaign in such a short space of time.”
“I was inspired to create the campaign when I saw that over 15 million people didn’t register to vote in the last election – more than the number of votes collected by any one party. With a lot of those missing voices being those of a disaffected youth, we wanted to give them a call to arms. This isn’t about making voting their responsibility,” he added. “It’s about making it their voice as an individual and as a collective.”
Aiming for record under-25 turnout
The Rize Up team isn’t finished there – the mission of the campaign is to achieve a record under-25 turnout at the polls on the 8th of June.
“The job isn’t over – we need people to actually turn up. For it to count and for this effort to pay off, we want young people in the voting booths come June 8th, whichever way they vote. We have a lot of exciting stuff planned for the next couple of weeks so keep your eyes peeled!”