New research* from Peanut reveals that 40% of women feel that the pandemic has caused social media to become a breeding ground for political debate and misinformation, and 2 in 5 women wish there was less negativity on social networks. Peanut – the app connecting women through all stages of motherhood – has shed light […]
Peanut launches Bump Buddies feature to connect moms-to-be by due date (US release)
- The app is helping expectant moms support each other virtually as the pandemic prevents in-person meet-ups
Tuesday October 6, 2020 – Peanut, the social networking app connecting women throughout all stages of motherhood, launches ‘Bump Buddies’ to help expectant moms sharing similar due dates connect, chat and share advice with each other.
Peanut’s userbase, which spans nearly 2 million women, has grown by 20% month-on-month during the pandemic. Expectant mothers, who have been classed as ‘vulnerable’ by the Department of Health, are turning to the app in replacement of canceled in-person pregnancy meet-ups and socializing. The roll-out of Bump Buddies also comes after Peanut witnessed a rise in women setting up their own due date groups on the app.
The new feature aims to help moms-to-be navigate pregnancy, as well as foster new and supportive friendships with women going through the same challenges and joys as them, from first scans and kicks to making birth plans. Users on the app will automatically be added to a Bump Buddy group after updating their profile with how far along they are into pregnancy.
Everyday on Peanut like-minded women connect to seek and share advice in a safe place, addressing topics ranging from fertility and miscarriage to motherhood and sex. Positive stories of women having each other’s backs include providing last-minute childcare when another was giving birth, running coaching interviews with an unemployed Peanut friend and even starting businesses.
Peanut’s founder and CEO Michelle Kennedy founded the app after she experienced first-hand how isolating pregnancy and motherhood can be. On the launch of the new feature, she commented:
“I was the first to have children in my friendship group and found it hard being the only one, and that’s without the pressures of a pandemic. Every stage of pregnancy and motherhood is so different, so being able to chat with women who are going through morning sickness, attending a scan, harvesting their colostrum, deciding their birth plan at the same time as you can feel like a lifesaver.
“Peanut’s core mission is to provide support, community and connection, and Bump Buddies helps us fulfil this by facilitating more meaningful relationships throughout each stage of pregnancy even in the face of COVID-19.”
One Peanut user commented: “I joined Peanut the week I found out I was pregnant, which also happened to be the week the country went into lockdown, and it has helped me cope with isolation in this strange time. Just knowing there are other women in the world going through the same feelings and emotions as you makes you feel you are not alone.”
Alongside Bump Buddies, women can also match with each other by interests, personality types, neighborhoods, and more, as well as take part in community discussions and schedule meet-ups.
To download and sign-up to the Peanut app for free visit: www.peanut-app.io/