New research* from Peanut reveals that 40% of women feel that the pandemic has caused social media to become a breeding ground for political debate and misinformation, and 2 in 5 women wish there was less negativity on social networks. Peanut – the app connecting women through all stages of motherhood – has shed light […]
The Peanut app launches Moments to encourage positivity, candid storytelling and freedom of expression online
Social media has become a more aggressive place during the pandemic, according to 2 in 5 women. New research* from Peanut reveals two fifths (43%) feel it’s a breeding ground for political debate and misinformation, and almost half (46%) wish there was less negativity.
Peanut – an app connecting women throughout all stages of motherhood – has shed light on how women perceive other social networks. The research shows they believe it has taken a dark turn over the last year and as a result makes 1 in 6 women feel lonely; 1 in 5 feel insecure about their looks; and 1 in 4 feel they are not successful in life.
This need to “keep up with the Joneses” leads 27% of women to scrutinize their social media posts before uploading in fear of being ‘’judged’’ or ‘’cancelled’’. In fact, 1 in 3 women wish there was less cancel culture overall and 3 in 5 would like to see trolls removed from social media to minimize their anxiety.
The results show an overwhelming need for social media to receive an injection of positivity. Women across the country want to see an increase in realistic life updates (48%); people having a laugh (40%), genuine conversations (51%) and meaningful connections (48%). Half (46%) wish they could just be themselves online and a whopping 9 out of 10 want to see more support for one another across social media.
Continuing its commitment to create a safe and empowering space for women online, Peanut today announces the launch of Moments – a new way for women to share real and relatable stories. In an effort to rethink traditional social networks and provide the antithesis to doom-scrolling, Moments aims to give women the confidence to express themselves in a judgment-free environment with like-minded women.
Michelle Kennedy, founder and CEO of Peanut commented: “In this time of extreme uncertainty and isolation, technology and social media is our primary means of connection. But what is the consequence to society, mental health and unity when social media is established on algorithms that perpetuate misinformation, divisiveness, hateful speech, insecurity and often, a flurry of ads that reflect our last Google search? When users are the product, rather than own the product? Peanut is building a new generation of social media, for a new world based on care, collaboration and unity. The starting point for that? Some humor which can unite us all.”
Despite the negative impact that social media can have on self confidence, 90% of women use it daily. Amidst nationwide lockdowns, it’s become one of the main ways they can continue to socialize, stay connected and keep on top of the news.
Peanut provides a safe space for its community of over 2M women to find friendships, have candid conversations and share real-life experiences, ranging from fertility and miscarriage, to finances, sex and motherhood. Women turn to Peanut over other social networks because they trust Peanut. The app provides a safe space that is free from fake news and disinformation, and instead, encourages authenticity and honest storytelling.
Moments aims to empower women to share their experiences without fear or judgment or pressure to adhere to unrealistic standards. The feature invites women to upload photo or video content and tag it with an emotion such as “OMG”, “AWKS” or “OOPS”. This helps foster meaningful connections because when women share an experience, it creates a personal connection and helps them know they’re not alone. This content is also shareable across other social networks such as Instagram, Facebook and Twitter, in an effort to spread much-needed positivity across the landscape.
Kennedy continues: “At Peanut, we strive to cultivate a humble and inviting community of women by not only providing a safe space for support, but by actively listening to our users and introducing updates, like Moments, that enhance their experience and encourage authentic and empathetically engaging interactions”
To download and sign-up to the Peanut app for free visit: www.peanut-app.io/.
*Research conducted by Peanut with 597 women in January 2021.