This Thursday, 24th August, Orchard Pig will be cheering up dreary commuters who are suffering from Chronic Delayed Train Syndrome by handing out 500 ciders to help make the journey a bit more bearable. Following a summer of delays and news that rail fares are set to see the highest hikes for five years, the […]
Orchard Pig brings cider in from the Wilderness
Orchard Pig celebrates record-breaking turnover at this year’s Wilderness Festival
Last year, cheeky cider maker Orchard Pig, hit the £10 million brand turnover at retail aged just 8 years old. Talking to consumers became the brand’s focus and as such, earlier this year, it signed a major three-year sponsorship with multi-award winning Wilderness Festival, to be the sole cider brand on site. The aim was to sky rocket the awareness of the brand and show the UK that Orchard Pig was most definitely here to stay.
- And with year one done and dusted, it appears the festival deal was a successful one for all involved. Cans of Orchard Pig’s Reveller sold more than any other canned drink on site, including the lagers. Sales of cider cans as a whole, increased across the festival site by 70%, compared to last year.
- As well as having presence on all bars across the site, the cider brand put its Orchard Pig stamp on the festival by hosting its own bar, the ‘Cider Barn’. The bar became a hub after dark, as the team worked with Live Nation to bring a line-up of ten bands to the bar’s stage, including the acclaimed The Buffalo Skinners each night, giving drinkers the chance to enjoy a rousing mix of 60s rock n’ roll and bluesy-folk music.
- Orchard Pig was also up to its mischievous tricks around the festival by hiding famous piggies around the site, to encourage people to exchange pigs for prizes at the bar. This experience on site encouraged old and new Orchard Pig drinkers to spread the love of the brand on their return home.
- Earlier this year, in May and June, Orchard Pig launched its new Reveller cans in the lead up to Wilderness. The mischievous cider brand, created the UK’s largest DIY slingshot and catapulted cans of the good stuff from its Somerset orchard, directly into consumers’ hands via a piece of activity dubbed #CatapultMyCan. The awareness meant Orchard Pig celebrated its biggest revenue month ever, taking over £500,000 in July 2016.
Andrew Quinlan, founder of Orchard Pig, commented:
“We’ve had a really great year and it’s down to having fun and some big decisions on our part. We’re in a really good place as a company and driving cider consumption at Wilderness Festival up 17% is a fantastic achievement.
“We’re a fairly small fish in a really big cider pond and sponsoring Wilderness was a risk but it paid off. It shows anything is possible when you dream pig.”