Orchard Pig

Background and contacts

About Orchard Pig

Orchard Pig is the cider and juice company well and truly Rooted in Somerset™, where it all began in the noughties with Andrew Quinlan and Neil Macdonald enjoying their home-made cider and hog roast with friends. Born out of a shared passion for great food and old Spots; the original orchard pigs, and an accidental discovery that Somerset cider apples make a stonkingly good drink.

About The Digital Newsroom

The Orchard Pig Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Emma Catchpole & Harriet Evans
Manifest London
t. +44 (0)203 1379 270
e. orchardpig@manifestlondon.co.uk

Orchard Pig

Orchard Pig brings cider in from the Wilderness

Orchard Pig celebrates record-breaking turnover at this year’s Wilderness Festival 

Last year, cheeky cider maker Orchard Pig, hit the £10 million brand turnover at retail aged just 8 years old. Talking to consumers became the brand’s focus and as such, earlier this year, it signed a major three-year sponsorship with multi-award winning Wilderness Festival, to be the sole cider brand on site. The aim was to sky rocket the awareness of the brand and show the UK that Orchard Pig was most definitely here to stay.

  • And with year one done and dusted, it appears the festival deal was a successful one for all involved. Cans of Orchard Pig’s Reveller sold more than any other canned drink on site, including the lagers. Sales of cider cans as a whole, increased across the festival site by 70%, compared to last year.
  • As well as having presence on all bars across the site, the cider brand put its Orchard Pig stamp on the festival by hosting its own bar, the ‘Cider Barn’. The bar became a hub after dark, as the team worked with Live Nation to bring a line-up of ten bands to the bar’s stage, including the acclaimed The Buffalo Skinners each night, giving drinkers the chance to enjoy a rousing mix of 60s rock n’ roll and bluesy-folk music.
  • Orchard Pig was also up to its mischievous tricks around the festival by hiding famous piggies around the site, to encourage people to exchange pigs for prizes at the bar. This experience on site encouraged old and new Orchard Pig drinkers to spread the love of the brand on their return home.
  • Earlier this year, in May and June, Orchard Pig launched its new Reveller cans in the lead up to Wilderness. The mischievous cider brand, created the UK’s largest DIY slingshot and catapulted cans of the good stuff from its Somerset orchard, directly into consumers’ hands via a piece of activity dubbed #CatapultMyCan. The awareness meant Orchard Pig celebrated its biggest revenue month ever, taking over £500,000 in July 2016.

QUOTATIONS

Andrew Quinlan, founder of Orchard Pig, commented:

“We’ve had a really great year and it’s down to having fun and some big decisions on our part. We’re in a really good place as a company and driving cider consumption at Wilderness Festival up 17% is a fantastic achievement.

“We’re a fairly small fish in a really big cider pond and sponsoring Wilderness was a risk but it paid off. It shows anything is possible when you dream pig.”

Attached Files

Archive

Traxi service hits the streets of London

Commuters get a slice of country life as newest Uber rival launches The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush […]

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Orchard Pig’s Hogfather cider hits Sainsbury’s shelves

The Hogfather is now available in Sainsbury’s stores nationwide Irreverent Somerset-based cider brand, Orchard Pig, has kicked off summer 2017 in style with the new listing in Sainsbury’s stores. The Hogfather lovingly nicknamed ‘Pig Daddy’ with an ABV of 7.4% is not for the faint hearted though – The powerful blend packs a punch, so […]

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