This Thursday, 24th August, Orchard Pig will be cheering up dreary commuters who are suffering from Chronic Delayed Train Syndrome by handing out 500 ciders to help make the journey a bit more bearable. Following a summer of delays and news that rail fares are set to see the highest hikes for five years, the […]
Traxi service hits the streets of London
Commuters get a slice of country life as newest Uber rival launches
The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service. Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour and experienced unpresented demand.
With the average daily commute in London lasting 57.1 minutes*, Orchard Pig decided that it’s time to make at least one part of the journey a little more bearable. Rather than packing onto a crowded District line train Londoners experienced an open-air commute on the back of a tractor. Normally exclusive to those residing in the countryside the ‘Traxi’ offers a step into the slow lane for all the right reasons.
The ‘Traxi’ service was trialled last week around the Chelsea area and due to the success, the brand is now looking to roll out the service to other areas of the capital. With Londoner’s getting ever more stressed, the brand decided to bring an aspect of the slower pace of country life to city dwellers and it seems their nonchalant attitude towards stopping traffic got a great response from commuters aboard the trailer.
Andrew Quinlan, founder of Orchard Pig commented:
“Our Traxi service is something a little bit different. After experiencing the London rush hour – I have a 3 minute commute at home – we knew this was an opportunity for Orchard Pig to help out and what better way to do this than offering a Traxi ride to make the journey home a little more enjoyable. In true Orchard Pig fashion, we don’t care about holding up the traffic – we just want everyone to kick back and relax while enjoying a cold, refreshing cider on a Friday.”
Where would you like to see the next Traxi, tweet Orchard Pig and let us know why we should bring it to your area.
For the full press release and high res images please see below