Orchard Pig

Background and contacts

About Orchard Pig

Orchard Pig is the cider and juice company well and truly Rooted in Somerset™, where it all began in the noughties with Andrew Quinlan and Neil Macdonald enjoying their home-made cider and hog roast with friends. Born out of a shared passion for great food and old Spots; the original orchard pigs, and an accidental discovery that Somerset cider apples make a stonkingly good drink.

About The Digital Newsroom

The Orchard Pig Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Emma Catchpole & Harriet Evans
Manifest London
t. +44 (0)203 1379 270
e. orchardpig@manifestlondon.co.uk

Orchard Pig

Pigs CAN fly: Orchard Pig launches new cider cans in Bristol

Orchard Pig’s giant catapult now fires to Bristol to celebrate Grillstock Festival this weekend 

Forget drones, this year the catapult has made a comeback and is set to be the hottest delivery method for transporting goods around the country. Originally made famous by Dennis the Menace, the similarly mischievous cider brand, Orchard Pig, is bringing the largest homemade catapult into action again. The powerful contraption will launch cans of its Reveller cider from its home turf in Glastonbury all the way to Bristol, on Thursday 30th June.

  • Orchard Pig will be setting up shop at this year’s Grillstock Festival, the home of barbeque and music. Never wanting to leave people out of the party, the cider maker will set up its towering 2.3-metre-tall slingshot to deliver Reveller cans elsewhere in Bristol – straight to your desk or home to get you in the mood for the big weekend.
  • The sturdy steel frame incorporates used railway sleepers, making it a heavy duty device that will see the cans soar through the air faster than the national driving speed limit.
  • Award-winning craft cider maker, Orchard Pig, is inviting Bristolians to get their hands on the new Reveller cans from tomorrow (30th June) via Twitter.
  • The cans are being catapulted from Glastonbury at speeds of up to 70 miles per hour, and then picked up by a dedicated street team to make the final delivery to thirsty Bristol drinkers.
  • The catapult is situated in the West Bradley Orchards, where the cider maker is based, giving it the perfect testing zone for its second voyage.
  • The tweet-to-order mechanic will see Bristolians taking to social media to request their Reveller delivery in time for the weekend, using the hashtag #CatapultMyCan. The catapult is being manned by Chief Innovation Officer and farm favourite, Roger Larder.
  • Grillstock Festival and Orchard Pig have teamed up to offer the luckily cider recipients the chance to win tickets to the festival on Saturday and Sunday. All you have to do is film yourself catching your cider delivery, and Orchard Pig will pick the best ones.
  • To be in with a chance of getting cans of Revellers delivered, tweeters in central and surrounding Bristol areas need to tweet their request using the hashtag #CatapultMyCan from 11am on 30th June.
  • Satisfying its customers in any way possible is at the heart of the brand, this goes from taste right through to the delivery. In 2015 Orchard Pig began experimenting with drone delivery, however it also wanted to explore new delivery options that no one is yet to trial because it wants to be at the forefront of new and fun technologies.

QUOTATIONS

Roger Larder, Chief Innovation Officer, commented,

“We launched our can delivery service in May with such a great reception that we’re doing it again. We like to deliver our new cans of cider in true Orchard Pig fashion and so physically launching them through the atmosphere is a sensible option. The cans will fly from our Glastonbury based orchard, to the Bristol, directly into the hands of thirsty Bristolians – but only if they can catch them”

About #CatapultMyCan 

  • Activity takes place from 11am until 5pm on Thursday 30th June 2016.
  • Recipients must be in central Bristol or close surrounding areas and able to provide their full address via Direct Message on Twitter.
  • As demand is expected to be high, not all who tweet will be successful. Recipients will be picked by Roger Larder at random.
  • Between two – four cans of Reveller will be delivered per recipient.
  • Each recipient can only be picked once.

Attached Files

Archive

Traxi service hits the streets of London

Commuters get a slice of country life as newest Uber rival launches The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush […]

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Orchard Pig’s Hogfather cider hits Sainsbury’s shelves

The Hogfather is now available in Sainsbury’s stores nationwide Irreverent Somerset-based cider brand, Orchard Pig, has kicked off summer 2017 in style with the new listing in Sainsbury’s stores. The Hogfather lovingly nicknamed ‘Pig Daddy’ with an ABV of 7.4% is not for the faint hearted though – The powerful blend packs a punch, so […]

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