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About Novotel

Novotel is a hotel brand within the AccorHotels group. Novotel’s offering is geared around the concept of ‘Modern Easy Living’, making hotels prime destinations for family and business travellers. Each hotel combines an array of MICE facilities with luxury rooms, a spa, restaurant and bar, creating a comfortable space where people can take time to bond and relax.

About The Digital Newsroom

The Novotel Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Julian Obubo & Lareece Blenman
Manifest London
t. +44 (0)203 1379 270


Snappy Hour! Novotel launches #Drinkstagram cocktail menu, with delicious drinks designed to be filter-friendly

From Valencia to Sierra you can now drink your favourite photo filters


Cocktail fans can now sip and snap, thanks to the launch of an Instagram-themed drinks menu at Novotel. The ‘Drinkstagram’ menu consists of delicious cocktails designed to be photo-ready and filter-friendly, named after Instagram filters such as Sierra, Juno and Valencia.

Each of the five new cocktails are designed to look best when captured using their namesake filter, to help people drive likes on their social channels with captivating cocktail content. So whether you are looking to make bright colours pop, or dial up the contrast, just select the namesake filter and get snapping.

The full Drinkstagram menu includes the vibrant X Pro II, the dramatic Crema, the delicate and hazy Sierra, ruby-red Juno and the violet Valencia. Each has been specifically designed by the Novotel bar team to be as pleasing to the eye as they are the taste buds.

To help aspiring Instagrammers capture their cocktail’s best side, each Novotel hotel bar will also have a ‘Drinkstagram Studio’, a professional mini-studio complete with tips and tricks for hitting your angles and making your content pop.

All cocktails will be available from selected Novotel bars from July 17th 2019 from just £7.

Screenshot 2019-07-17 at 10.53.09

James Wheatcroft, Vice President of Marketing for Northern Europe at Accor commented:

With the trend for food and drink photography booming, and more and more people getting snap happy in our bars, we wanted to help people capture our beautiful cocktail in their best light. Our trained mixologist teams have created these cocktails to look as good as they taste, and to help you savour those cocktail moments with friends and family for longer. With the help of our Drinkstagram menu and in-house studio, your drink has never looked better.”

For more info and to book a table at Novotel please visit: and to share your snaps use the hashtag #novoteldrinkstagram and tag in @novotelhotels on Instagram.

Full #NovotelDrinkstagram cocktail list

  1. X Pro II From £7.15
    Hendricks gin, fresh lime juice,raspberry syrup, ginger beer
  2. CREMA From £7.15
    Tia Maria, Eristoff, espresso
  3. SIERRA From £7.65
    Sipsmith lemon drizzle gin, prosecco
  4. JUNO From £7.15
    Disaronno, cranberry juice, lemon juice, sugar syrup
    5. VALENCIA From £7.00
    Boe Violet Gin & 1783 Light Tonic with blueberries

#NovotelDrinkstagram cocktails will be available at the following Novotel hotels:

Novotel Birmingham Airport Hotel

Novotel Birmingham Centre Hotel

Novotel Bristol Centre Hotel

Novotel Cardiff Centre Hotel

Novotel Edinburgh Park

Novotel Glasgow Centre

Novotel Leeds Centre Hotel

Novotel London Brentford

Novotel London City South Hotel

Novotel London Excel

Novotel London Greenwich Hotel

Novotel London Heathrow M4 Jct 4

Novotel London Paddington

Novotel London Waterloo Hotel

Novotel London Wembley Hotel

Novotel London West Hotel

Novotel Manchester Centre Hotel

Novotel Milton Keynes Hotel

Novotel Reading Centre Hotel

Novotel Sheffield Centre Hotel

Novotel Southampton Hotel

Novotel York Hotel


About Novotel

With Novotel, Accor offers every guest the freedom to fully enjoy their stay

Novotel Hotels, Suites & Resorts provide a multi-service offer for both business and leisure guests, with spacious, modular rooms, 24/7 catering offers with balanced meals, meeting rooms, attentive and proactive staff, kid areas, a multi-purpose lobby and fitness centers. Through PLANET 21, Accor’s sustainable development program, Novotel commits to Man and the Planet. Novotel has over 520 hotels and resorts in 60 countries, ideally located in the heart of major international cities, business districts and tourist destinations.

Accor is a world-leading travel & lifestyle group and digital innovator offering unique experiences in 4,800 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe.

About Accor

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with food & beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit Or become a fan and follow us on Twitter and Facebook.

For further information please contact:

Emma Corbett & Lareece Blenman

020 3137 9270


Attached Files


Novotel gets “Calm” with its newest global partnership

The global partnership, which features a new custom Sleep Story narrated by award-winning actress Eva Green, will be rolled out across more than 530 hotels in 60 countries. 5 December 2019 – Calm, the #1 app for sleep, meditation and relaxation, and Novotel Hotels, today announced a multi-year global partnership to help hotel guests achieve […]

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‘The End’ of the bedtime story?

Study reveals a quarter of parents rarely read to their kids before bed   Novotel is giving parents the chance to give their kids the ultimate bedtime story experience to champion the ritual 10th October 2019 – Screen time is fast-becoming the new story time when it comes to sending kids to sleep, reveals new research […]

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