Background and contacts

About Novotel

Novotel is a hotel brand within the AccorHotels group. Novotel’s offering is geared around the concept of ‘Modern Easy Living’, making hotels prime destinations for family and business travellers. Each hotel combines an array of MICE facilities with luxury rooms, a spa, restaurant and bar, creating a comfortable space where people can take time to bond and relax.

About The Digital Newsroom

The Novotel Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Julian Obubo & Lareece Blenman
Manifest London
t. +44 (0)203 1379 270


Make time and take time as a family at Novotel this summer and beyond

Novotel boosts family offering with fun-filled mid-summer launches 

With schools out for summer and many little ones setting off on holidays for the first time, Novotel has rolled-out new fun-filled initiatives to help families maximise time together. From toy chests to personalised adventures, the name of the game is letting kids’ and parents’ imagination run wild in equal measure.

With pools to take a plunge in across 15 hotels nationwide, including Novotel London Blackfriars, Novotel York Centre and Novotel Cardiff Centre, and free accommodation and breakfast for two children under the age of 16, Novotel is the perfect place for families to take time and make time together.

Parents can also unlock 50% off a second room for their kids, and also benefit from late check-out on Sunday up to 5pm – plenty of time to play.

Stephanie Rowe, UK Head of Marketing for Novotel commented:

“We would all like to find some extra time in our busy lives to bond with our loved ones. At Novotel we are all about time well spent, and we want to provide families with the tools and toys to maximise their time with us.”

Putting the ‘wonder’ in a wonderful stay

This summer, Novotel are letting kids’ imagination run wild in partnership with storytellers at Wonderbly. Hotel staff will spark joy by surprise and delighting guests with vouchers to redeem a personalised version of the much-loved award-winning books ‘The Boy With No Name’ and ‘The Girl With No Name.’

Parents just have to visit the Wonderbly website and enter their child’s name, hair colour and select a storyline to create a one-of-a-kind adventure for their little one. On turning the pages of the book, they’ll be transported into their own extraordinary adventure.

Activity sheets will also be given to kids at check-in, giving them the chance to complete dot-to-dot activities and be in with a chance of winning a book for themselves up until 31st August 2019 via:

 Play when you stay at Novotel

For busy families, trips away are an opportunity to bond and make valuable time for each-other without distraction. Creating simple but quality moments for parents and little ones, Novotel has planted a series of fun-filled Toy Chests in its Kids Corners this summer in partnership with Toyology, the UK’s leading toylogists.

There’s fun for all ages, including:

  • Classic games like Guess Who and Fuzzy Felt, which will give mums and dads a nostalgic blast from the past

  • Award-winning games like Bananagrams and Kingdomino which will get brains ticking and laughter flowing

  • A huge train table from Smyths Toys with 100 play elements for small folks to create their own stories, as well as an easel to unleash their creativity onto

The ‘Make Time to Play Toy Chests’ are now available in ten Novotel hotels nationwide, and a free for all to kid-around in. For more information visit

Participating hotels launching Make Time to Play Toy Chests:
  • Novotel Birmingham Airport

  • Novotel Cardiff

  • Novotel Liverpool

  • Novotel London Blackfriars

  • Novotel London Heathrow M4 J4

  • Novotel London Paddington

  • Novotel London Tower Bridge

  • Novotel Waterloo

  • Novotel Southampton

  • Novotel York

For more information about Novotel’s offering for families, visit:

Attached Files


Novotel gets “Calm” with its newest global partnership

The global partnership, which features a new custom Sleep Story narrated by award-winning actress Eva Green, will be rolled out across more than 530 hotels in 60 countries. 5 December 2019 – Calm, the #1 app for sleep, meditation and relaxation, and Novotel Hotels, today announced a multi-year global partnership to help hotel guests achieve […]

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‘The End’ of the bedtime story?

Study reveals a quarter of parents rarely read to their kids before bed   Novotel is giving parents the chance to give their kids the ultimate bedtime story experience to champion the ritual 10th October 2019 – Screen time is fast-becoming the new story time when it comes to sending kids to sleep, reveals new research […]

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