National Burger Day

Background and contacts

About National Burger Day

MR HYDE is declaring 27 August the first annual Mr Hyde National Burger Day. A day where people come together to celebrate the delicious union of beef and bun. Restaurants all over the country are offering a 20% discount off their burgers. Discover the participating establishments in your area here:

About The Digital Newsroom

The National Burger Day Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Manifest London
Katie Bawler | Aaron Maughan
t: +44 (0) 203 1379270
m: +44 (0) 7718 192 538

National Burger Day

Do you want a flake in that? Burger Ice Cream on the menu for National Burger Day

Over 160 restaurants nationwide offering 20% off burgers to celebrate UK’s first National Burger Day   

Britain’s obsession with the burger has been given a seal of approval with 27th August being christened the nation’s first National Burger Day. Brainchild of Mr Hyde, the daily men’s lifestyle email, National Burger Day is marking the occasion with a specially created burger-flavoured ice cream.

Created by ice cream specialist Sorbitium, the burger-flavoured ice cream aims to celebrate everything good about the UK’s obsession with the mighty burger – quality, creativity, innovation and flavour. The burger-flavoured ice cream will be available for one day only at the National Burger Day ‘Tweat Up’ in Dalston Yard on 27th August.

Over 160 restaurants across the country are backing National Burger Day by offering a 20% discount upon presentation of a National Burger Day voucher. Some of the UK’s finest burger restaurants including MEATliquor, Honest Burgers, Byron and Handmade Burger Company have thrown their support behind the national day. The full list of participating restaurants and respective printable vouchers is available on the National Burger Day website.

National Burger Day also sees Mr Hyde partner with Tweat Up for a burger-only event at Dalston Yard. The UK’s insatiable appetite was confirmed when all 1200 tickets were snapped up just hours after release. Lucky ticket holders to the sold out event will be able to sample burgers from MEATliquor, Byron, Dirty Burger, Bleecker St Burger, Disco Bistro, Honest Burgers, Mother Flipper and Slider Bar. To wash it all down – Jameson pickleback bar, Meantime brewery, craft beers, interesting wines and festival cocktails will all be there to provide the perfect accompaniment to the meaty celebration.

Jonathan Pile, Editor of Mr Hyde said:

“The Americans already have two national burger days and we have zilch. The UK’s appetite for burgers has grown exponentially in the last few years, we’re seeing new burger-only restaurants popping up in London and across the country every few months.  In naming 27th August as National Burger Day and kicking off with this legendary burger ice cream we are celebrating the ingenuity and versatility of the British burger and giving Britons a chance to lay claim to the burger as a British staple.”

Please see below for the full press release and a high res image of the burger flavoured ice cream.

Attached Files


Mr Hyde National Burger Day 2014 Photos

Brits went barmy for burgers on Mr Hyde’s National Burger Day this week (27th August). Over 11,000 hungry burger-fans downloaded their Mr Hyde National Burger Day voucher, that’s 8,500 more than last year, entitling them to 20% of burgers at over 300 participating burger restaurants across the country.  Social media went crazy for the #nationalburgerday […]

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Mr Hyde gets revved up for National Burger Day with UK’s first CAR-B-Q

With the second annual National Burger Day just a week away on the 27th August, Mr Hyde teamed up with London cabbies to hold the UK’s first CAR-B-Q at Battersea Power Station. Iconic London black taxis descended on Battersea Power Station, home of this year’s National Burger Day event in association with Tweat Up, to lend […]

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