Background and contacts

About MorphCostumes

Founded in 2009, and originally called ‘Morphsuits’, the costume brand was created by brothers Fraser and Ali Smeaton and friend Gregor Lawson - MorphCostumes is now the fancy dress phenomenon taking over the world. In 2009, the range of costumes included just six plain coloured Morphsuits. Five years on, the range of costumes has expanded to include: digital designs created by ex-NASA engineer, Mark Rober that integrate wearable smartphone technology to animate the designs, for example Halloween costumes that display real life beating hearts or open flesh wounds filled with maggots. The range also includes Digital Christmas jumpers as well as a host of officially licensed costumes, for example Tetris blocks that use pop-up tent technology, and a gargantuan amount of other varieties in between. 2014 saw the launch of MorphCostumes to pave the way to the next phase of the company’s future and to further cement the brand as the first household name in the costumes sector, following the launch of a new brand identity, advertising campaign, expanded range of costumes, commerce website and, packaging and customer experience. MorphCostumes is passionate about innovation, so there is a huge amount of exciting NPD in the pipeline for later this year and beyond, so watch this space…

About The Digital Newsroom

The Morph Costumes Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily.

Contact Details

Gemma Russell and Milly Jones
Manifest London
t. +44 (0)203 1379 270
m. +44 (0)7736 107 882


MorphCostumes hails ‘Freaky The Scary Snowman’ as winner of MorphFamous design initiative, awarding $10,000 to designer

Christmas has come early this year for Jay Lichtenberger as today; he is announced as the global winner of the entrepreneurial Halloween costume design initiative created by MorphCostumes.

Today, Jay Lichtenberger has been announced as the winner of the first ever ‘MorphPreneur’ design challenge created earlier this year by Morph Costumes. Jay’s haunting creation: ‘Freaky the Scary Snowman’ was one of 189 designs entered from over 23 countries. The winning design sees Jay pocket $10,000 prize money, with up to $40,000 to also be paid to him in royalties from sales of the design in just the first year.

MorphCostumes challenged costume and design enthusiasts across the world to ‘create the Halloween costume of the future’, for a chance to secure the $10,000 prize money as well as have their winning design put into production and sold globally. Freaky The Scary Snowman will now compete for a share of the global costume industry thought to be worth $6bn after it is fully developed, tested and brought to market through MorphCostumes’ innovative R&D division MorphLabs.

Gregor Lawson, Co-founder of MorphCostumes commented:

“The response from the public has been phenomenal. The creativity and imagination behind the designs submitted is a testament to the amazing talent around the world. Innovation and creative design is at the heart of everything we do, and we created MorphFamous to celebrate the undiscovered design talent across the globe. Jay’s design was everything we hoped the winning design to be and we couldn’t be more proud to help provide global recognition for his incredible creativity”.

The MorphFamous challenge saw entries submitted from 23 countries, generating over 50,000 visits to the site and over 3,000 votes cast by costume fanatics worldwide. The variety of designs ranged from concept sketches to custom-built prototypes. In addition to the overall winner, MorphCostumes also announced winners of a number of subcategories including: Funniest, WTF, Cosplay and scariest costumes.

The final winners were decided upon by a panel of judges including: Mark Rober, ex-NASA engineer turned costume designer at Digital Dudz, Magic of Rahat – famous YouTube Prankster, and Gregor Lawson, Co-founder of MorphCostumes.

Mark Rober, founder of MorphLabs and Digital Dudz commented:

“When MorphLabs launched last year we had huge plans to shake up costume industry with tech-enhanced costumes and MorphFamous was part of this grand plan. Knowing we needed to create an ideal environment to crowdsource the best costume design talent the world has to offer, we offered a platform to give every great costume idea the opportunity to be recognised worldwide. These costumes will be accessible to millions and play a huge part in shaping the future of Halloween by raising the bar of quality costumes.”

The other winners announced today are: ‘Overkill’ a killing zombie robot submitted by Thomas Depetrillo for the WTF prize. Christopher J Mischler’s ‘Wayne’s World 1-Person Cosplay Costume’ won the Funniest costume category, Nicole Martin Larson’s ‘White Tiger’ won the best Cosplay costume, and artist Alan Amsden’s ‘The Invader’ costume won the Scariest costume category.

For more information on MorphCostumes, visit:

You can see Jay’s reaction to the news that he’d won here!

Attached Files


MorphCostumes expands its superhero costume collection with in-built super powers

MorphCostumes expands its collection of next generation, officially licenced sci-fi Morphsuits with built-in augmented reality Today Morph Costumes, inventors of the iconic full-body spandex Morphsuits, announces its latest mission to morph UK fancy dress fanatics into virtually powered superheroes. The costume pioneers have united with Walt Disney Company once again to upgrade its range of […]

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MorphCostumes announces the expansion of its licenced superhero character costumes

MorphCostumes, the global fancy dress innovator, is set to expand its collection of next generation officially licenced sci-fi Morphsuits with built-in augmented reality. Today Morph Costumes, inventors of the iconic full-body spandex Morphsuits, is expanding its range of official Walt Disney Company licenced costumes from six to thirty-three character designs, including Marvel and Disney characters, […]

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WIN £250 to spend on MorphKid Fancy Dress Costumes

Is your kid cuter than Suri Cruise? Got more catwalk style than Romeo Beckham? Calling all mothers of sickeningly cool kids. Morph Costumes needs you! We’re launching an exclusive competition to help us find the UK’s top Morphkid model to be the face of our fabulous kids’ fancy dress range. If you think your little cutie has got […]

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