Morph Costume Co.

Background and contacts

About Morph Costume Co.

In August 2013, Morph Costume Co. a new leader in the world of fancy dress was announced. The company also owns Digital Dudz, clothing and costumes that integrate the interactive Digital Dudz smartphone app. Morph Costume Co. is owned by AFG Media, which was founded in 2009 by brothers Fraser and Ali Smeaton and friend Gregor Lawson. AFG Media is the operating company behind Morphsuits, the costume phenomenon taking over the world.

About The Digital Newsroom

The Morph Costume Co. Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily.

Contact Details

Hannah Ashley & Hermione Upton-Speed
Manifest London
t. 0203 1379270
m. 07543271669

Morph Costume Co.

British entrepreneurs take on $6billion industry with a rocket scientist and app-powered costumes

Group behind multimillion-pound global phenomenon, Morphsuits aim to become ‘biggest player’ in fancy dress, following the creation of Morph Costume Co. and the acquisition of Digital Dudz.

AFG Media, the group of young, Scottish entrepreneurs responsible for global fancy dress phenomenon, Morphsuits is plotting global domination of the $6billion fancy dress market by launching the first recognisable consumer brand in the sector, Morph Costume Co. Expanding its range from the full body spandex costumes that have sold millions worldwide, Morph Costume Co. will include the first ever costumes that incorporate smartphone app animations, invented by Mark Rober, who worked as a NASA scientist for seven years before joining AFG Media and will be available to buy online here.

Gregor Lawson, one of the cofounders of AFG Media commented:

“Fancy dress is a $6billion industry worldwide, yet there are no recognisable brands in the sector. Morph Costume Co. will be the first global brand synonymous with awesome costumes, but even more than that, we hope to reinvent consumer expectations of fancy dress by incorporating smartphone technology in our designs.”

Attached Files


Miracles for the masses: Morph Costume Co. launches ‘iJesus’ superhero costume with ‘built in miracles’ for Easter

Ahead of Easter, costume developer Morph Costume Co. has taken innovation to a new spiritual level and paid homage to the world’s first superhero with the launch of iJesus, the first ever costume to incorporate built in ‘miracles’, available here. Each costume equips the wearer with the ability to turn water into wine, and also features […]

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