BrewDog-backed craft distiller, LoneWolf, has today unveiled the brand refresh for its LoneWolf Gin and LoneWolf Vodka. The move comes as the distillery looks to improve differentiation between its core spirits range, increase visibility of the bottles on shelf, and align the spirits bottles more closely with the other creations in its portfolio. Launched in […]
THE WOLF IS HERE: LoneWolf takes on Manchester as it unleashes a free gin and tonic vending machine on the streets of Spinningfields
BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in Manchester today after its huge success in London toasting the end of Dry January.
The hidden vending machine can be spotted at the Barton Arcade (48 Barton Square, M3 2BH) and will be dispensing cans of LoneWolf’s signature gin and tonic on the 16th and 17th April. Adults can get their free can by tweeting or tagging @LoneWolfSpirits in an image of the hidden gin and tonic dispenser on Instagram or Twitter when presented at the LoneWolf vending machine.
LoneWolf’s latest venture is a nod to the history of gin’s prohibition in the 1800’s, which led to the invention of covert vending machines. Bars in cities across the UK would create hidden slots that would dispense shots of gin to those in need of a sneaky dram.
Doug Bairner, Managing Director of LoneWolf commented:
“Gin distillation is something that runs through the veins of the UK’s cultural history and after the huge success of unleashing our LoneWolf Gin and Tonic cans onto the streets of London, we can’t wait to take over another city. This vending machine installation gives us the ideal opportunity to add innovation and the cunning wisdom of the past to the iconic and rich tapestry of Manchester.”
“It took 192 unique distillations to perfect LoneWolf Gin, and our new gin and tonic cans are the latest manifestation of our dedication to delivering the perfect serve every time. Packing a punch at 8.8% ABV, these cans are the perfect ratio of our gin and bespoke tonic, which you can enjoy wherever you are.”
The gin and tonic cans are the newest additions to the LoneWolf pack, made up of one part gin to four parts of its bespoke tonic – and mark the brands commitment to ensuring its repertoire of spirits are ‘done properly’. In addition to its work within spirit distillation, LoneWolf also has its own line of tonic cans, specifically formulated to perfectly enhance the flavour profile of LoneWolf Gin.
Doug Bairner continued:
“Most canned G&Ts are diluted to a strength way below what is a perfect serve. LoneWolf Gin & Tonic cans are mixed in the exact ratio we would serve them in one of our bars. No short cuts or compromises, just the finest ingredients and a delicious crisp taste with bite.”
The LoneWolf Gin and Tonic vending machine will be dispensing cans from 12:00 – 21:00 on the 16th and 12:00-21:00 on the 17th April. Those not lucky enough to visit the vending machine for a free sample, can purchase LoneWolf Gin & Tonic 330ml cans from Tesco for £3.00.
This latest venture is part of a two-day takeover of Manchester which will also see LoneWolf hosting a two-night immersive supper club, complete with a spirits-infused menu. LoneWolf vodka and gin have both been carefully incorporated into the Manchester-themed dishes, enhancing the iconic flavours of the city, with such courses including a meat pie, Eccles cake and Lancashire cheese.
The event will run from 7pm on 17th and the 18th April in Brickworks, Barton Arcade, 48 Barton Square in the heart of Spinningfield’s, Manchester’s city centre, M3 2BH, as part of a two-day takeover in Manchester by the Scottish distiller.
LoneWolf’s Managing Director, Doug Bairner, and Head Distiller, Steven Kersley, will host the dinners, to explain how the menu has been designed, as well as offering insight into LoneWolf’s unique approach to distilling.