Kopparberg responds to wave of demand for Raspberry variant with permanent product listing The humble raspberry is now becoming as popular as the mighty strawberry with British taste buds, which can be seen through independent Swedish cider brand, Kopparberg, who is bringing Kopparberg Raspberry out of hibernation to make it a permanent member of its […]
WINTER JUST GOT WARMER: Kopparberg introduces warm Spiced Apple cider in the off-trade following Facebook appeal from fans
Swedish fruit cider brand, Kopparberg, is hoping to thaw the icy conditions predicted for this winter with the launch of a new flavour designed to be enjoyed warm or chilled. Kopparberg Spiced Apple cider blends the brand’s apple cider with cinnamon and winter spices to create a perfect seasonal drink, now available in Tesco and ASDA for a limited period.
All Kopparberg cider is brewed in the town of Kopparberg in Sweden – a country that knows a thing or two about cold winters – and this new blend was developed following a frenzy of requests from Kopparberg fans on social media for a winter variety of Kopparberg that can be served warm.
Rob Calder, Head of Marketing at Kopparberg, said:
“We have a very vocal social media community that has repeatedly asked us to produce a special blend of Kopparberg to serve warm during the winter, and Spiced Apple is a direct result of that. People often think of cider as a summer drink, but the demand for cider in the colder months is growing as people retreat indoors to defrost in the evenings.”
A modern twist on a winter classic
Kopparberg is encouraging customers to crank up the seasonal scent on its new variant by adding cinnamon, orange peel and a dash of maple syrup at home to create a contemporary alternative to mulled wine. Kopparberg Spiced Apple is available exclusively at ASDA and Tesco for a limited period only.
Kopparberg Spiced Apple 550ml singular bottle is available from Tesco for £2.25
Kopparberg Spiced Apple 4 x 300ml pack is available form ASDA for £4