Kopparberg

Background and contacts

About Kopparberg

Tucked away in the Swedish countryside, in the small town of Kopparberg, you’ll find a little brewery with unique tastes. Built back in 1882 the Kopparberg Bryggeri, with its traditional red timber falu walls, uses a rare, bubbling source of soft water from the town as the perfect ingredient in our deliciously refreshing fruit ciders. More than 130 years later our brewery remains independent and is today owned by the Bronsman family, and the cider we produce is as uncomplicated as the water in the town: fresh, pure, and very, very refreshing, just the way we like it.

About The Digital Newsroom

The Kopparberg Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. 0203 1379270
m. 07712 877 972
e. Kopparberg@manifestlondon.co.uk

Kopparberg

RASPBERRY AWAKENING

Kopparberg responds to wave of demand for Raspberry variant with permanent product listing

The humble raspberry is now becoming as popular as the mighty strawberry with British taste buds, which can be seen through independent Swedish cider brand, Kopparberg, who is bringing Kopparberg Raspberry out of hibernation to make it a permanent member of its product portfolio.

  • Already cast as the hero of hazy summer days in Kopparberg’s seasonal portfolio, fans have flooded Kopparberg social media channels on Facebook and Twitter calling for the popular flavour to be made available all year round and the independent Swedish cider brand has duly obliged.
  • Kopparberg Raspberry is made using the brand’s apple cider as a base, infused with the juice of raspberry and a hint of mint to create a refreshing drink bursting with berry taste.
  • Kopparberg Raspberry is the perfect choice for those looking for a slightly drier fruit cider with the addition of mint toning down the sweetness of the drink.
  • The Kopparberg Cider range now includes five foundation variants; Mixed Fruit, Pear, Strawberry & Lime, Naked Apple and Raspberry, as well as their innovative Eclectics range; Elderflower & Lime and Cloudberry.
  • Kopparberg Raspberry will be officially launching in April and is available in 500ml bottles and in a pack of 4 x 330ml bottles from ASDA as well as 500ml bottles in selected bars and pubs across the UK.

Quotes:

Dan Bryant, 25, London commented:

“I always drink Kopparberg Raspberry at the pub in the summer with my mates and thought it was a real shame they didn’t sell the flavour all year round. I posted on the Kopparberg Facebook page about it not really thinking anyone would notice so it’s pretty cool they saw it and are now making it a permanent edition. Can’t wait to buy some!”

Jodie Alliss, Brand Manager at Kopparberg commented:

“Lots of our fans were calling for Raspberry to be available all year round so making it a permanent listing was a no brainer. We’re very selective about the variants we add to our range, as we only want to be offering the best fruit ciders on the market, but such was the demand for this one that we ramped up production for 2014 straight away. The mint mixes really well with the sweetness of the raspberry juice to give it a refreshing balance, whilst still maintaining our unique Kopparberg taste.”

To download the full press release and images please see below.

Attached Files

Archive

Take the Kopparberg Line: Kopparberg turns rush hour into ‘mush hour’ with husky rides through London

Take the Kopparberg Line: Kopparberg turns rush hour into ‘mush hour’ with husky rides through London Swedish cider brand tackles winter drudgery by reinventing the commuter experience, offering husky rides and warm Spiced Apple cider to city workers Swedish fruit cider brand, Kopparberg, is warming up the winter commute during the festive period by offering husky […]

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Kopparberg warms up winter with special edition Kopparbeards for bottles

Kopparberg warms up winter with special edition Kopparbeards for bottles Swedish fruit cider brand, Kopparberg, has given its bottles of fruit cider an extra dash of Swedish style this winter, by adding detachable ‘beards’ to bottles of its new Spiced Apple variety. Available exclusively to Kopparberg fans via a social media competition, the beards are […]

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