Kopparberg responds to wave of demand for Raspberry variant with permanent product listing The humble raspberry is now becoming as popular as the mighty strawberry with British taste buds, which can be seen through independent Swedish cider brand, Kopparberg, who is bringing Kopparberg Raspberry out of hibernation to make it a permanent member of its […]
Perfect Serve: Independent Swedish cider brand Kopparberg reveals the perfect serve for its eclectics range.
Following a stint with top mixologist Susie Wong, Kopparberg has unveiled a refreshing way to enjoy its new variants, which launched earlier this year. The innovative ‘pour’ will be showcased during the brand sampling activity, which will see Kopparberg sponsor events with the likes of Urban Outfitters and Beyond Retro.
Dubbed the ‘Eclectics’, the leading fruit cider brand has added Elderflower & Lime and Cloudberry variants to its existing range, and each one has been infused with individual flourishes; Cloudberry has been matched with pink grapefruit while Elderflower & Lime is served over chunks of ice and slices of refreshing cucumber for the perfect tipple for an Indian Summer.
Kopparberg recently conducted a survey which found 66% of people are more likely to buy fruit cider in the Summer. Kopparberg therefore wanted to add a flamboyant touch to its drinks and celebrate the great British weather the masses have been blessed with over the past few months.
Rob Calder, Head of Marketing at Kopparberg commented:
“We are extremely pleased with how our Eclectics range and their perfect serves have been received. The new variants have proved to be hugely popular amongst our fans and have contributed to the rising sales that we’ve seen this summer; July was a record breaking month for the brand in the UK with sales up 100% versus the same month last year.”
KOPPARBERG WITH ELDERFLOWER & LIME 4.0% With a light and floral taste and the extra zing from a hefty squeeze of lime, Kopparberg Elderflower & Lime Cider is a secret worth discovering. Pour over chunks of ice and enjoy with a thin slice of cucumber…or strawberry for that sweeter taste.
KOPPARBERG WITH CLOUDBERRY 4.0% A berry that’s named after a cloud? Cloudberries are a rare Nordic berry and bursting with a unique flavour they make the taste of Kopparberg Cloudberry Cider more tart than sweet. Drink it with a thick wedge of pink grapefruit and pour over ice for the perfect serve.
SUMMER ACTIVITY With the launch of the Eclectics, Kopparberg’s summer activity includes a tour of the UK festival circuit with their new bar installation ‘The happenings’. The Eclectic variants have been a hit with festival goers with Parklife, resulted in the highest sales the company has ever experienced at any festival. Kopparberg is literally enjoying the fruits of its labour; July sales were up 100% versus July last year proving that cider is still hitting the spot for Brits in need of refreshment nationwide.