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RASPBERRY AWAKENING

Kopparberg responds to wave of demand for Raspberry variant with permanent product listing The humble raspberry is now becoming as popular as the mighty strawberry with British taste buds, which can be seen through independent Swedish cider brand, Kopparberg, who is bringing Kopparberg Raspberry out of hibernation to make it a permanent member of its […]

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Archive

Mitchells & Butlers names Kopparberg its Supplier of the Year, 2013

Mitchells & Butlers names Kopparberg its Supplier of the Year, 2013

Pioneering Swedish cider brand caps record year for sales growth and industry recognition. Swedish cider brand, Kopparberg has claimed the prestigious title of Mitchells & Butlers’ Supplier of the Year 2013 at the annual awards organised by the leading bar and restaurant operator.  The independent fruit cider brand also picked up the award for Cider […]

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‘Drinkccessorisers’: Nationwide research finds over a third of people from Swansea match their drink with their style

‘Drinkccessorisers’: Nationwide research finds over a third of people from Swansea match their drink with their style

Kopparberg research finds more than one third of those from Swansea match their drink with their style Fruit cider brand, Kopparberg has discovered that for many Swansea people, drinks like fruit cider have become synonymous with style. A nationwide survey of 2,000 people, looking into UK drinking habits, has found that more a third of […]

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KOPPARBERG BREAKS ALL RECORDS OVER SUMMER TRADING PERIOD

KOPPARBERG BREAKS ALL RECORDS OVER SUMMER TRADING PERIOD

New marketing strategy, On-Trade loyalty and sunshine combine to deliver record summer performance Independent Swedish cider brand Kopparberg has today revealed significant On-Trade sales growth over the summer months, with the brand experiencing a 79 per cent increase in sales in July compared with 2012, and a 55 per cent increase in August. The continued […]

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The Beer Garden is dead, long live the Cider Garden

The Beer Garden is dead, long live the Cider Garden

• Brits more likely to choose cider in the sunshine than beer, says new study • 75% sales increase for the Swedish cider brand in July and August • Two thirds of Brits will choose cider as the sun shines As the nation basks in an Indian summer, Brits are flocking to beer gardens, but […]

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Perfect Serve: Independent Swedish cider brand Kopparberg reveals the perfect serve for its eclectics range.

Perfect Serve: Independent Swedish cider brand Kopparberg reveals the perfect serve for its eclectics range.

Following a stint with top mixologist Susie Wong, Kopparberg has unveiled a refreshing way to enjoy its new variants, which launched earlier this year. The innovative ‘pour’ will be showcased during the brand sampling activity, which will see Kopparberg sponsor events with the likes of Urban Outfitters and Beyond Retro. Dubbed the ‘Eclectics’, the leading […]

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