Kopparberg

Background and contacts

About Kopparberg

Tucked away in the Swedish countryside, in the small town of Kopparberg, you’ll find a little brewery with unique tastes. Built back in 1882 the Kopparberg Bryggeri, with its traditional red timber falu walls, uses a rare, bubbling source of soft water from the town as the perfect ingredient in our deliciously refreshing fruit ciders. More than 130 years later our brewery remains independent and is today owned by the Bronsman family, and the cider we produce is as uncomplicated as the water in the town: fresh, pure, and very, very refreshing, just the way we like it.

About The Digital Newsroom

The Kopparberg Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. 0203 1379270
m. 07712 877 972
e. Kopparberg@manifestlondon.co.uk

Kopparberg

Kopparberg warms up winter with special edition Kopparbeards for bottles

Kopparberg warms up winter with special edition Kopparbeards for bottles

Swedish fruit cider brand, Kopparberg, has given its bottles of fruit cider an extra dash of Swedish style this winter, by adding detachable ‘beards’ to bottles of its new Spiced Apple variety. Available exclusively to Kopparberg fans via a social media competition, the beards are designed to fall over the face of drinkers as they enjoy the cider.

  • Drinkers can choose from a grizzly grey handle bar beard, a thick red beard, a full-bodied black beard and a bushy brown beard.
  • The beards can be worn in two ways, one to give Kopparberg bottles a warming beard whilst being held, the other as a facial disguise.
  • All the customers need to do is simply place the Kopparbeard around a bottle of Kopparberg to give it a stylish Swedish twist.
  • Handmade from leather and faux fur, the beards fit snugly around the bottleneck, meaning when the bottle is lifted to take a sip of Spiced Apple cider, the beard falls down to cover the drinkers face.
  • Every beard is a unique design, showcasing the full spectrum of Scandinavian facial fuzz styles.
  • To win a beard, Kopparberg is challenging fans to send in their best ‘beardies’ (a ‘selifie’ photo with a Kopparbeard or one they have made at home) via Facebook and Instagram using the hashtag #Kopparbeards.
  • All Kopparberg ciders are brewed in the town of Kopparberg in Sweden, and Spiced Apple is the first variety available in the UK designed to be enjoyed warm or chilled.

Quotations

Rob Calder, Head of Marketing at Kopparberg, said:

“We wanted to help the Spiced Apple bottles stand out as a Swedish cider equipped for winter, so a beard seemed like an obvious choice. There are thousands of images on Instagram and Facebook of fans enjoying Kopparberg so we also expect to see a lot of beards popping up on social media over the festive period.”

“I mean, who doesn’t like a good strong beard?” he added.

High resolution images and the full press release are available below.

Attached Files

Archive

RASPBERRY AWAKENING

Kopparberg responds to wave of demand for Raspberry variant with permanent product listing The humble raspberry is now becoming as popular as the mighty strawberry with British taste buds, which can be seen through independent Swedish cider brand, Kopparberg, who is bringing Kopparberg Raspberry out of hibernation to make it a permanent member of its […]

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Take the Kopparberg Line: Kopparberg turns rush hour into ‘mush hour’ with husky rides through London

Take the Kopparberg Line: Kopparberg turns rush hour into ‘mush hour’ with husky rides through London Swedish cider brand tackles winter drudgery by reinventing the commuter experience, offering husky rides and warm Spiced Apple cider to city workers Swedish fruit cider brand, Kopparberg, is warming up the winter commute during the festive period by offering husky […]

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