Background and contacts

About iwoca

iwoca (www.iwoca.co.uk) is the only provider of short term finance to online retailers based in the UK. iwoca aims to empower entrepreneurs and to help fuel the growth of e-commerce by providing its customers with access to funding for inventory, technology, employees or international expansion. By looking directly at their sales data and customer feedback scores, iwoca can make a fair assessment of an online business.

About The Digital Newsroom

The iwcoa Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Katie Bawler & Lauren Preece
Manifest London
t. +44 (0)203 1379 270
e. iwoca@manifestlondon.co.uk


Sitting on a small fortune: Britain’s growing ‘Armchair Economy’

A new ‘Armchair Economy’ is propping up the ailing UK economy as an increasing number of people choose to work for themselves and set up their own businesses online, according to iwoca, which provides business loans to eBay and Amazon Marketplace sellers.

There are over 300,000 UK businesses selling online in an ecommerce market worth €50 billion. In the past five years 367,000 people have become their own boss, taking the total to 4.2m[1]. In a near standstill UK economy, ecommerce is the only sector to forecast double-digit growth[2] and is set to account for almost a quarter (23%) of total UK retail by 2016. As more people seize the opportunity to make a living from home and set up shop online, this growing ‘Armchair Economy’ has the potential to become the UK’s saviour.

Looking to Europe, the UK is the largest ecommerce market and is by far the biggest ecommerce exporter, accounting for a third (€11.6 billion) of Europe’s €36 billion online cross-border sales[3]. This is generating a huge income for Britain and provides further evidence of the role ecommerce plays in propping up the rest of the UK economy.

Supporting this, iwoca is reporting a sharp increase in the number of customers who are seeking funding to help them grow. The volume of approved loans in May 2013 was a 1,400 per cent increase over the same period a year before and iwoca’s business has doubled in size every quarter since the company’s inception.

Christoph Rieche, CEO and founder of iwoca, said:

“The UK economy has stagnated but ecommerce is clearly growing and, looking at our particular customer base, it is clear that people are realising the opportunities of this emerging sector. One customer selling packaging materials on eBay increased his annual sales by 50 per cent in just 12 months and we are seeing similar results across our customer base.”

eBay/Amazon Marketplace seller and website owner of GoArmy.co.uk, Saul Page aged 23, said:

“As I love the great outdoors, I started selling army clothing and outdoor equipment from home. Since launching in October 2012 my business has quickly turned into a profitable, globally exporting, rapid growth business and I have seen a staggering 25% increase in sales month by month. It’s a really exciting time for me and I’m looking forward to growing the business even further and increasing my website presence in other markets.”

iwoca provides short term business loans to eBay and Amazon Marketplace sellers, recognising the need for a better, faster way of getting cash to sellers to help them increase their turnover. Loans are based on annual sales and customer feedback scores, factors that a traditional lender won’t consider.

[1] Office for National Statistics (ONS)

[2] Forrester Research

[3] IMRG

Attached Files


iwoca and ekmPowershop partner up to fuel e-commerce growth

iwoca, the only UK-based provider specialising in funding for online retailers, has launched a new integration with Europe’s leading shopping cart provider, ekmPowershop. The collaboration with ekmPowershop will grant 12,000 UK merchants quick and easy access to funding, fuelling ecommerce growth further. Iwoca will use real-time sales and transaction data from the ecommerce provider to […]

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EMBARGOED 10:00 09.01.14 Small business lender, iwoca, buoyant after securing £5million funding from leading investors Global Founders Capital (“GFC”), the new private investment fund founded by the Samwer brothers, and Redline Capital Management S.A., a Luxembourg asset management company acting for Redline Capital Fund (“Redline”), led the equity and debt funding round. All existing investors […]

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Ecommerce gets Smarta with iwoca

Smarta 100 winner, iwoca, helps online sellers save onbusiness expenses iwoca has teamed up with business network, Smarta, to help small ecommerce businesses to operate more cheaply and efficiently. iwoca will be offering 1,000 free SmartaCards, a discount card providing exclusive offers and savings for entrepreneurs, to SME ecommerce business owners. By using the card, […]

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