International Wine Challenge

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About International Wine Challenge

The International Wine Challenge (IWC) owned by William Reed Business Media is now in its 35th year. The IWC is accepted as the world's finest and most meticulously judged wine competition which assesses every wine blind and judges each for its faithfulness to style, region and vintage Throughout the rigorous judging processes, each medal winning wine is tasted on three separate occasions by at least 10 different judges and awards include medals (Gold, Silver, Bronze) and Commended awards

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The International Wine Challenge Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

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Elly Barham-Marsh Helen Kenny
Manifest London
t. +44 (0)203 1379 270

International Wine Challenge

Get them down the aisle: ‘Outstanding’ supermarket own-brand wines pick up top prizes at the International Wine Challenge 2015

EMBARGOED UNTIL 11:00 02/12/14

IWC announces results of Tranche One of its 2015 competition, with 184 supermarket wines winning awards

  • 184 supermarket wines pick up coveted medals at Tranche One of IWC 2015
  • Marks & Spencer tops medals bill with 73 gongs for own-brand wine
  • Thirteen Gold medals awarded to supermarket wines

Anyone wanting to impress their friends and family with top vino this Christmas need look no further than their local supermarket, as the International Wine Challenge has today awarded a flurry of medals to own-brand wines following Tranche One of its blind tastings.

  • A total of 184 Gold, Silver and Bronze medals were awarded to supermarket own-brand wines, with Marks & Spencer trouncing the competition picking up 73 gongs, more than twice as many medals as its closest rival Tesco which received 32.
  • Marks & Spencer received five Gold medals for wines from France, Germany, Italy, Portugal and Spain, highlighting the prowess of its international buying team for selecting fine wines from all over Europe.
  • Its 2013 Verdicchio dei Castelli di Jesi Classico that retails at just £8 was a particular favourite of the judges. The premium retailer, named IWC Supermarket of the Year 2014, also picked up 21 Silver medals and 47 Bronze medals in this round of the competition.
  • Next in the medals chart was Tesco, which received four Gold medals, eight Silver medals and 20 Bronze medals. The supermarket’s Finest 2007 Vintage Grand Cru Champagne, which retails at less than £25, picked up a Gold medal and is sure to have shoppers tussling in the aisles this Christmas.
  • Tesco also showed star quality in the sweet and sherry category, picking up Gold medals for its 2009 Finest Dessert Semillon (RRP £6.79) as well as its Finest NV Amontillado Sherry, which retails at just £6 and was the cheapest own-brand wine to strike Gold at the competition.
  • Morrisons received a Gold medal for its own-brand NV Amontillado Sherry (RRP £6.99) as well as picking up Gold for its Signature Chablis 1er Cru (RRP £14.99) and its Signature Grüner Veltliner (£6.99). The supermarket picked up a total of 30 medals, including 14 Silver and 13 Bronze.
  • Budget supermarket Aldi receive a single Gold medal for its 2014 The Exquisite Collection Private Bin Sauvignon Blanc which retails at just £7.99. It also received a single Silver medal and eight Bronze medals.
  • Waitrose received three Silver medals, including one for its non-vintage Brut Champagne (RRP £19.99). The supermarket also received 12 Bronze medals.
  • The Co-operative Supermarket received a total of ten medals, with two Silver and eight Bronze medals. ASDA picked up three Silver and four Bronze medals, whilst Sainsbury’s received two Silver and four Bronze medals.
  • This year is the second year the International Wine Challenge has split its competition into two separate tastings to accommodate the different production and sales schedules across the industry, and give winemakers greater flexibility over when to enter their wines.
  • Tranche One of the IWC 2015 competition was held last month, and Tranche Two will be hosted in April 2015, with the results being announced in May.
  • Visit the IWC website for the full list of winners:


Charles Metcalfe, Co-Chairman of the IWC commented:

“We have discovered some outstanding supermarket own-brand wines during this first tranche of the competition, which would definitely bring a touch of elegance to any Christmas table. All the major supermarkets performed very well. They have very good buying teams. It’s hard work, and Britain is lucky to have supermarket buyers who can source great wines across the entire range and to suit any budget.”

Charles continued:

“The reaction from winemakers and consumers to the new, improved competition process was overwhelmingly positive. By hosting two separate tastings, winemakers can enter their wines when they are ready to be tasted, giving them the greatest chance of success. Not only is this good news for producers, it is also great news for shoppers who can get their hands on a medal winning wine when it really is ready to pour.”

“IWC medal stickers are there to help shoppers navigate the sometimes confusing world of wine. If they spot a medal sticker on the bottle, they can buy with confidence, knowing it has been tasted by the best wine judges in the world.”

See full list of supermarket Gold medal winners below:

  • Aldi The Exquisite Collection Private Bin Sauvignon Blanc 2014 (RRP £7.99)
  • Marks & Spencer Chateau de Chamboureau Savennières 2009 (RRP £16)
  • Marks & Spencer Stepp Riesling *S*, Kallstadter Saumagen 2013 (RRP £15)
  • Marks & Spencer Verdicchio dei Castelli di Jesi Classico 2013 (RRP £8)
  • Marks & Spencer Royal Palace Colheita Single Harvest Port 2001 (RRP £25)
  • Marks & Spencer Fernando di Castilla “Don Fernando Oloroso” NV (RRP £15)
  • Morrisons Signature Chablis 1er Cru 2012 (RRP £14.99)
  • Morrisons Signature Grüner Veltliner 2013 (£6.99)
  • Morrisons Amontillado Sherry NV (RRP £6.99)
  • Tesco finest* Amontillado NV (RRP £6)
  • Tesco finest* Dessert Semillon 2009 (RRP £6.79)
  • Tesco finest* Sancerre 2013 (RRP £12.79)
  • Tesco finest* Vintage Grand Cru Champagne 2007 (RRP £24.99)

See full press release and high res. images below

Attached Files