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Supermarkets sweep at the International Wine Challenge with almost a thousand medal-winning wines available in the aisles

News released: 10.05.18 Under embargo until 11am 10th May 2018 Supermarkets sweep at the International Wine Challenge with almost a thousand medal-winning wines available in the aisles UK supermarkets aisles are paved with Gold, Silver and Bronze, according to the latest results from the International Wine Challenge 2018 announced today. Just over 900 (913) IWC […]

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Party in the aisles: UK shoppers ‘spoilt for choice’ in the wine aisle as 498 supermarket wines pick up medals at International Wine Challenge 2015

Party in the aisles: UK shoppers ‘spoilt for choice’ in the wine aisle as 498 supermarket wines pick up medals at International Wine Challenge 2015

33 supermarket wines strike Gold at prestigious wine competition  498 own-brand and exclusive supermarket wines pick up top medals with Golds for Aldi, Asda, Marks & Spencer, Morrisons, Sainsbury’s, Tesco, The Co-operative and Waitrose Marks & Spencer tops medal chart with 169 Aldi Riesling with £6.99 price tag awarded Gold medal Wine fans looking for […]

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Sticking power: Consumer study with major retailers finds IWC medal stickers could be ‘worth millions’ to industry

Sticking power: Consumer study with major retailers finds IWC medal stickers could be ‘worth millions’ to industry

IWC medal stickers have dramatic impact on buying decisions, increasing both volume and spend The International Wine Challenge seal of approval has been proven to increase wine sales for retailers following consumer testing in leading supermarket chains. Displaying IWC medal stickers on prize winning bottles not only increased wine sales by an average of 15 […]

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