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Aisles of Gold: UK supermarket wines shine at Tranche One of International Wine Challenge 2018

Under embargo till 11am 30/11/2017 391 wines available at UK supermarkets for Christmas have been awarded medals at Tranche One of International Wine Challenge 2018. Lucky wine fans can pick up world-class wines in their local supermarket aisle, according to today’s results from Tranche One of the International Wine Challenge 2018. An impressive 391 supermarket […]

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2017 Champions of the wine world revealed by International Wine Challenge

The 34th International Wine Challenge (IWC) announced its 2017 Champion wines last night at its annual awards dinner. Following an extensive blind-tasting process by the world’s finest wine judges, the IWC revealed the five wines that had beaten thousands of entries to claim this year’s top prizes. This year’s best bubbly and winner of the […]

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Surrey vineyard named England’s best vineyard experience by International Wine Challenge and VisitEngland

High Clandon Estate Vineyard achieves near-perfect customer experience score to be named IWC Cellar Door of the Year winner The International Wine Challenge (IWC) has today named Surrey’s High Clandon Estate Vineyard its 2017 Cellar Door of the Year winner, the culmination of a new partnership with VisitEngland to uncover England’s best vineyard experience.  Run […]

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Sticking power: Consumer study with major retailers finds IWC medal stickers could be ‘worth millions’ to industry

Sticking power: Consumer study with major retailers finds IWC medal stickers could be ‘worth millions’ to industry

IWC medal stickers have dramatic impact on buying decisions, increasing both volume and spend The International Wine Challenge seal of approval has been proven to increase wine sales for retailers following consumer testing in leading supermarket chains. Displaying IWC medal stickers on prize winning bottles not only increased wine sales by an average of 15 […]

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The International Wine Challenge 2015 guide to Christmas (wine) crackers

The International Wine Challenge 2015 guide to Christmas (wine) crackers

Need a little help with Christmas gifts? The IWC 2015 guide is here to help  Stuck for Christmas gift ideas? Clueless in the wine aisle? Look no further than the International Wine Challenge 2015 guide to the best medal-winning wines to suit any budget this Christmas. All wines featured were awarded Gold or Silver medals […]

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