Supermarkets clean up at International Wine Challenge with all its Great Value Champion Awards being given to ownbrand wines
EMBARGO 23:00 GMT 16/07/14
IWC announce its Great Value Champions of 2014, with all five awards going to supermarket own-brand wines
Supermarket wines demonstrated star quality at this year’s International Wine Challenge with all five of the competition’s Great Value Champion prizes being awarded to supermarket own-brand wines. Wines from Sainsbury’s, Tesco and ASDA, available from as little as £6, beat thousands of other contenders from around the world to pick up the prestigious awards.
- Sainsbury’s and Tesco both received two Great Value Awards each.
- Sainsbury’s Taste the Difference Conegliano Prosecco Superiore DOCG Brut 2013 which retails at £10, received the IWC Great Value Champion Sparkling award, and its Taste the Difference Oloroso Sherry 12 year old picked up a Great Value Fortified award, and is available nationwide for £8.
- Tesco Finest* Vina Mara Rioja Gran Reserva 2007, which retails at £13.99, received a Great Value Red award.
- Tesco also picked up the top prize for Great Value Champion Sweet wine for its Finest* Dessert Semillon 2009 (RRP £6.37).
- The supermarket also received the IWC Own Label Range of the Year award, as well as being named IWC Direct Merchant of the Year for its Tesco Wine by the Case service.
- Koru Sauvignon Blanc 2012, created exclusively for ASDA and retailing at £6, was named Great Value Champion White for 2014.
- Premium supermarket Marks and Spencer was named IWC Supermarket of the year for its consistent excellence across its extensive range and its knowledgeable staff.
- The final five Great Value Champions were chosen from a shortlist of thirteen wines that had been awarded Great Value Trophies in May 2014.
- The IWC conducted two weeks of intensive wine tasting this April at London’s Kia Oval, during which thousands of wines were tasted as the judges selected their medal and trophy winners.
- Great Value Trophies are given to the best wines retailing under specific price points (between £7 and £15 for Still, and up to £25 for Sparkling).
- Every winner must be available nationwide and have been awarded Gold or Silver medals at the International Wine Challenge 2014 to qualify.
- Visitors to the IWC ‘A Taste of Gold’ event on June 26th at Lindley Hall, London, took part in blind tasting of the thirteen contenders and gave their verdict on the best in class.
- These scores were combined with the scores from the professional wine judges to decide the ultimate winners in each category.
- Visit the IWC website for the full list of winners www.internationalwinechallenge.com
Charles Metcalfe, Co-Chairman of the IWC commented:
“The Great Value Champions always get people talking and are a real highlight of the competition. It is fantastic that shoppers can pick up such delicious wines at bargain prices so easily in their local supermarkets. The quality of the supermarket own-brand wines this year has been outstanding. What makes these Great Value Champions even more special is that it is the only award where the general public help decide the winners – the peoples’ prize.”
“The International Wine Challenge is committed to helping consumers confidently choose a great wine whatever their budget. With an IWC award sticker on the bottle you can trust the quality of the contents, as it will have been judged by some of the most experienced wine tasters in the world.”
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