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About ibis

ibis is a hotel brand within the AccorHotels group. Whatever your price range, ibis has a room for you, with stays available across three sub-brands, ibis, ibis Styles and ibis Budget. ibis accommodates for every occasion at its centrally located hotels, whether you’re looking for a place to rest your head after a festival or off on a city break, ibis has a room for you. A programme of exciting design, fashion and music-led activity will be rolling-out across ibis in the New Year, so watch this space.

About The Digital Newsroom

The ibis Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Emma Corbett & Liana Bignall
Manifest London
t. +44 (0)203 1379 270
e. ibis@manifest.london


ibis Styles rolls out new tube-chic design at Gloucester Road hotel

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2 April 2019 – Guests checking into ibis Styles Gloucester Road can now take a trip on the tube in their pyjamas, as ibis Styles unveils its new hotel design today.

The 84-bedroom Victorian hotel has had a stylish makeover from the ground up, breaking the mould of a budget stay. Minimalist furnishings have been paired with luxe fabrics and beautiful natural wood finishings to create a welcoming and unforgettable design.

Re-imagining the lobby space, the ground floor is now a relaxed and airy open-plan hangout space where guests can kick-back after a day of exploring or settle in with a good book and a coffee. What’s more, with its own ‘Platform 9 ¾’ and coloured District and Piccadilly lines running through corridors, the property’s fresh interior draws on playful cues from London’s world-famous underground.

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All aboard!

Throughout, fun railway artefacts and ornaments join other eye-catching details, including a retro telephone, and vintage and modern prints of the underground decorating every wall.  

Whether a Londoner or visiting the city, guests will get a kick out of the witty ways tiny tube logos and station names have been used down to the finest details. They’ll find pillows with travelcard tickets printed on them and even be reminded to ‘Mind the Gap’ on the carpet as they step out of bed in the morning.

Guest bathrooms have also been re-imagined as ‘Water Loos’ – a nod to one of the city’s busiest stations. The tube’s statement red, white and blue colours come together subtly, popping against the rainbow coloured lines of Harry Beck’s legendary tube map.  

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Next stop…fun

The hotel is a stone’s throw away from Gloucester Road tube station in leafy South Kensington, and counts the Victoria & Albert Museum, Science & Natural History Museum and the Royal Albert Hall as neighbours. Guests checking-in are perfectly placed to get out and about for a day of exploring, knowing they can come back and chill in the light lobby to tuck into tasty snacks and drinks at a buffet-cart style bar.  

When you reach your destination…

After a day of discovery, they can crash on a comfy Sweet Bed™ and wake up to a hearty all-you-can-eat continental breakfast in the tunnel dining room, which has been re-decorated with blue and white ceramic tiles and the sign ‘Southbound.’

As well as having specially designed family rooms, the hotel’s friendly team is on hand to make stays for all ages memorable and enjoyable. There’s no shortage of clever surprises to keep people smiling, like the surreal prints of an elephant scaling a castle in rooms – another wink to the Bakerloo line’s tube station.

Cristina Cavaco, General Manager for the hotel commented: “Thousands of people travel on the tube every-day, and every line and station has a different character that Londoners know and love. We’ve brought this to life for guests in such fun and surprising ways so they will enjoy a unique stay every time.”  

One difference is that unlike being down in the underground, guests will unlock unlimited free super-fast Wi-Fi throughout the hotel.

Staff will offer a new level of hospitality, personality and service as they check guests in via a mobile phone, freeing them up to talk more about their stay, their needs and enjoy their time in the hotel.

To book a stay at ibis Styles Gloucester Road, visit: www.ibis.accorhotels.com.


For further information please contact:

Emma Corbett & Liana Bignall

020 3137 9270


ibis Styles, Accor’s economy brand, offers a design-focused experience in a myriad of styles.

Creativity and playfulness are the hallmarks of these comfortable stylish hotels, which each have their very own unique charm. Located in city centers or close to activity centers, each establishment offers a trendy, joyful and audacious ambiance. The brand proposes multiples little extras for children and their families, making of its hotels playful locations fostering creativity, surprise and a sense of well-being. In December 2018, the network comprised more than 470 hotels and 48,800 rooms in 48 countries.  

Accor is a world-leading travel & lifestyle group and digital innovator offering unique experiences in almost 4,800 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe.


Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

ibis.com | accorhotels.group

Attached Files


Glitter up! ibis is giving festival-goers service with added sparkle this summer

Professional glitter artists and kits will get people festival-ready at four hotels nationwide this summer.  A festival isn’t a festival without a head full of glitter, but there’s a fine line between human disco ball and bejewelled wonder. This summer, ibis is sprinkling a series of in-hotel glitter events across the UK for festival-goers.  Whether you’re […]

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