‘Choose Love’ store opens this Giving Tuesday, Selling Real Products for Refugees
“Shop your heart out, leave with nothing, feel the love”
NEW YORK: 456 West Broadway, Soho, New York, NY 10012
LONDON: 30-32 Fouberts Place, Soho, London, W1F 7PS
November 28 – December 24
NEW YORK, NEW YORK – A new pop-up store which sells real products for refugees is opening this Giving Tuesday. The Help Refugees ‘Choose Love’ store will open in New York and London offering a totally unique take on the traditional shopping experience.
Choose Love invites visitors to ‘shop your heart out, leave with nothing, and feel the love’. From items like solar lamps and women’s services to emergency blankets to legal aid and school bags, every purchase goes towards a similar item for a refugee, distributed by Help Refugees and their partners across the US, Europe, the Middle East.
The store offers a wide range of products and services that help refugees at home and abroad. Items such as ‘family reunion’ will pay for vital legal services for families separated at the US border (provided by US legal advocacy organisation International Refugee Assistance Project (IRAP)). Alongside items for refugees, the store will be offering sleeping bags and support for homeless groups both in the US and the UK.
Both stores invite visitors to interact with the items and discover why they’re needed. Split into three sections, each area explores a different stage of a refugee’s journey, from “Survival” (emergency blankets, warm clothing and food) to “Shelter” (tents, sleeping bags and hygiene packs) all the way to the “Future” (educational materials, a dictionary and keys to a home).
New for this year will be the addition of ‘bundles’ of items, which are offered to help people with specific needs, such as the mother and baby bundle, and a collection of services for vulnerable women.
Last year, the London store and its online equivalent raised $1,000,000, helping provide refugees with:
- 800,000 nutritious meals
- 3,556 nights of accommodation
- 25,000 essential winter items for adults, which included 5,000 blankets and 11,000 items of clothing
- 100,000 essentials for babies and children including 77,000 packs of nappies
Josie Naughton CEO of Help Refugees says, “At a time when the world faces many challenges; when rhetoric of hate and division has found itself centre stage; we believe sharing this simple message has never been more vital.
“As displaced people attempt to survive another freezing winter in tents and makeshift shelters, as many families prepare to spend their first Christmas torn apart, we’ll be inviting people to Choose Love and support refugees and homeless populations across the globe.”
The store has been carefully designed to create an uplifting yet meaningful retail experience – a striking space where people can learn about refugees while doing something practical to help.
Help Refugees volunteers will be on hand to answer any questions and take donations in both London and New York. For those not able to get to the store, www.choose.love offers a seamless online shopping experience. Browse the items, read the stories of the people you will help and pop them in your cart.
All images, stories and items in store come straight from the frontline of the refugee crisis, where the charity works. The concept and design of the store was created by creative collective Glimpse, whose mission is to use creativity for good.
The items on sale will include emergency blankets, children’s shoes, warm gloves, mobile phone credit and more. Costs will range from $4.99 to $779: an option to ‘buy the store’.
James Turner, co-founder of Glimpse: “When it comes down to it, most of us already have everything we need. So instead of worrying about gadgets and jeans, imagine if we could give simple items that could make a real difference to someone’s life. I think most of us want to find ways to help. This is about creating a beautiful space for people to do just that.”
Through December passers-by can also expect surprise celebrity staff, special promotions and events.
CHOOSE LOVE NEW YORK:
Opening: 28 November 2018 Closing: Christmas Eve 2018
Address: 456 West Broadway, Soho, New York, NY 10012
Hours: Monday – Saturday 10am – 9pm, Sunday 11am – 6 pm
CHOOSE LOVE LONDON:
Opening: 23 November 2018 Closing: 31st December
Address: 30-32 Fouberts Place, Carnaby, London, W1F 7PS
Hours: Monday, Tuesday, Wednesday, Friday, Saturday 10am – 7pm, Thursday 10am – 8pm Sunday 11am – 6 pm
For further information about Help Refugees firstname.lastname@example.org or Tom at +447460053586 or email@example.com
Notes to Editors
Help Refugees are a refugee charity with minimal overheads and maximum impact. They go where the need is greatest, find the local organizations doing the most effective work, and give them what they need to help people – whether that’s funding, material aid or volunteers. In just three years, they have grown from a social media campaign into a global movement that has helped three quarters of a million people.
Glimpse is a creative collective which seeks to drive positive social change. Instead of focusing on the problem, they create a ‘glimpse’ of a better world which feels aspirational and new. Their first campaign was the Citizens Advertising Takeover Service (C.A.T.S) – a Kickstarter campaign to replace every single advert on a London tube station with pictures of cats. www.weglimpse.co