Leading cab app, Hailo, has teamed up with Bookatable, Europe’s largest real-time restaurant marketplace with 13,000 restaurants globally, to enable restaurateurs to offer Hailo’s super convenient on demand taxi service to diners. Following an integration with Bookatable’s cloud-based table reservation service, restaurants can now book one of Hailo’s 15,000 strong fleet of London black cabs […]
Face to Faceless
Hailo takes a stand against a driverless world, projecting London cabbies onto city landmarks.
Taxi app launches ‘Face to Faceless’ driver portraits, celebrating the role of the cabbie in the face of driverless car technology
As George Osborne announces an extra £100 million worth of funding for driverless cars, leading taxi app Hailo has unveiled a series of ‘Face to Faceless’ portraits designed to stand up for the role of the driver and ‘remind the city that cabbies are part of its DNA’.
Projected onto landmarks frequently used to navigate the Capital by visitors, each taxi driver has been captured in a photographic style designed to represent their knowledge and the stories they can tell about London. Appearing on some of the most recognisable buildings in the city, the campaign shows how intricately weaved cab drivers are with the London experience and why this shouldn’t be threatened by faceless driverless technology.
Osborne’s Budget 2015 announcement last week will see £100 million investment ploughed into making the UK become the leader in autonomous vehicle technology. Hailo is arguing that the knowledge and experience of the traditional cab driver is something that can’t be replaced by technology.
Hailo CMO, Gary Bramall comments:
“People don’t want robots; they need to know that their driver will get them from A to B safely and securely. Nothing can replace the relationship a passengers builds with their driver and we need to stand up for drivers.”
“Cabbies have been a part of this city for hundreds of years and the move towards driverless cars is killing not only an entire profession, but a huge part of Britain’s heritage.”
The ‘Face to Faceless’ portraits mark one month until National Cabbie Day on 27th April. Hailo will be leading the celebrations around this inaugural event and encouraging people to pay thanks to one of Britain’s most iconic professions.
Bramall goes on to say:
“By heroing cab drivers and projecting their faces over iconic London landmarks, we hope passengers remember there’s more to a journey than just the vehicle.”
Full press release and captioned images can be found below.