Hailo

Background and contacts

About Hailo

Hailo is the evolution of the hail - a free smartphone app which puts people just two taps away from a licensed vehicle, and lets drivers get more passengers when they want them. A Hailo hail is accepted around the world every two seconds from Hailo’s global network of over 60,000 drivers and more than a million passengers. Launched in November 2011, Hailo is available in London, Liverpool, Leeds, Manchester, all across Ireland, Madrid, Barcelona, Osaka and Singapore. Hailo has carried over twenty million passengers and grown to annualized sales of well over $100M. Founded by three taxi drivers and three internet entrepreneurs, Hailo has raised $100M from the best investors anywhere, including Union Square Ventures, Accel Partners, Wellington Partners, Atomico Ventures and Sir Richard Branson. Hailo is available as a free download from the iTunes App Store and Google Play. Simply search on "Hailo".

About The Digital Newsroom

The Hailo Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily.

Contact Details

Manifest
Katie Bawler & Harriet Evans
t. 0203 1379270
m. 07799130187
e. hailo@manifest.london

Hailo

Face to Faceless

Hailo takes a stand against a driverless world, projecting London cabbies onto city landmarks.

Taxi app launches ‘Face to Faceless’ driver portraits, celebrating the role of the cabbie in the face of driverless car technology

As George Osborne announces an extra £100 million worth of funding for driverless cars, leading taxi app Hailo has unveiled a series of ‘Face to Faceless’ portraits designed to stand up for the role of the driver and ‘remind the city that cabbies are part of its DNA’.

Projected onto landmarks frequently used to navigate the Capital by visitors, each taxi driver has been captured in a photographic style designed to represent their knowledge and the stories they can tell about London. Appearing on some of the most recognisable buildings in the city, the campaign shows how intricately weaved cab drivers are with the London experience and why this shouldn’t be threatened by faceless driverless technology.

 

Osborne’s Budget 2015 announcement last week will see £100 million investment ploughed into making the UK become the leader in autonomous vehicle technology. Hailo is arguing that the knowledge and experience of the traditional cab driver is something that can’t be replaced by technology.

Hailo CMO, Gary Bramall comments:

“People don’t want robots; they need to know that their driver will get them from A to B safely and securely. Nothing can replace the relationship a passengers builds with their driver and we need to stand up for drivers.”

“Cabbies have been a part of this city for hundreds of years and the move towards driverless cars is killing not only an entire profession, but a huge part of Britain’s heritage.”

The ‘Face to Faceless’ portraits mark one month until National Cabbie Day on 27th April. Hailo will be leading the celebrations around this inaugural event and encouraging people to pay thanks to one of Britain’s most iconic professions.

Bramall goes on to say:

“By heroing cab drivers and projecting their faces over iconic London landmarks, we hope passengers remember there’s more to a journey than just the vehicle.”

Full press release and captioned images can be found below.

Attached Files

Archive

Hailo and Bookatable Partner to Offer Ultimate Convenience to Restaurant Goers

Leading cab app, Hailo, has teamed up with Bookatable, Europe’s largest real-time restaurant marketplace with 13,000 restaurants globally, to enable restaurateurs to offer Hailo’s super convenient on demand taxi service to diners. Following an integration with Bookatable’s cloud-based table reservation service, restaurants can now book one of Hailo’s 15,000 strong fleet of London black cabs […]

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Hailo introduces celebratory cabs to welcome Princess Charlotte

Leading cabbie app, Hailo, has a brand new look to celebrate the birth of the Royal baby Kate and Wills also offered spruced-up cab to escort the family around town Free cab rides for passengers to celebrate To celebrate the arrival of the Her Royal Highness Princess Charlotte of Cambridge, London’s best-loved taxi app has […]

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Hailo Launches People’s Cab-inet

Leading taxi app, Hailo, offers free cabs to get the nation to the polls Leading cabbie app, Hailo, will provide free cabs to the polling station this General Election to ensure busy city workers can get to the polls on time. The British taxi app company is urging its customers to book their journey in […]

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