Gumtree.com, the UK’s largest classifieds website has recruited Matt Button to its growing team in the newly created role of Head of CRM. Button will work with the Gumtree marketing team and its agencies to devise and deliver a CRM strategy that acquires, nurtures, engages and retains customers across all its categories. The CRM strategy […]
Edinburgh & Glasgow found to be in the top 10 most upcycle savvy in the UK
In time for National Upcycling Day, Gumtree has done research to reveal which cities are combatting waste through upcycling
In celebration of the second annual National Upcycling Day which takes place this Friday (24th June), Gumtree is encouraging households across the country to consider upcycling items otherwise destined for a landfill.
Whilst the sales of upcycled items on the UK’s largest classifieds website have increased by 50 percent in the past year, a survey commissioned by Gumtree reveals that Brits still throw out a huge amount of household items that could be upcycled.
- The research reveals over a quarter millions sofas, 150,000 coffee tables, 290,000 suitcases and 135,000 dining chairs get thrown out in the UK every month.
- 40 per cent of Brits say they have tried their hand at upcycling and a further 1 in 5 upcycle on a regular basis
- However, 40 per cent who don’t upcycle say the biggest obstacle to upcycling is not feeling creative enough, whilst a third don’t know what to upcycle.
The desire to give a new lease of life to old materials by turning them into something functional and beautiful is on the rise across Britain with Edinburgh and Glasgow shortlisting in the top ten most upcycle savvy cities in the UK.
- Glasgow came ninth, with 21 per cent of Glaswegians having tried their hand at upcycling.
- And 20% Glaswegians upcycle on a regular basis.
- 23% of Edinburgh’s residents upcycle regularly.
- However 39 per cent and 41 per cent of Scots in Edinburgh and Glasgow who don’t upcycle, say their biggest obstacle to upcycling is not feeling creative enough.
- Up to a third don’t even know what upcycling is.
To combat this hurdle and encourage the nation to give old household items another chance, Gumtree is taking upcycling on the road for this year’s National Upcycling Day. The company has partnered with upcycling expert Max McMurdo to transform an old double-decker bus into an upcycling workshop. The bus will be travelling across the UK, including Glasgow, inviting the public on board to create something amazing and inspire the nation to think twice before throwing things out.
The bus will be going to the below locations:
Ely’s Yard, 91 Brick Lane, E1 6QL
Saturday 25th June 2016 from 10:30 to 17:00
Churchill Way, CF10 2HQ
Monday 27th June 2016 from 10:30 to 17:00
Piccadilly Gardens, M1 1AF
Wednesday 29th June 2016 from 10:30 to 17:00
Argyll Street, Debenhams, G2 8AR
Friday 1st July 2016 from 10:30 to 17:00
Max McMurdo, upcycling expert and TV presenter, commented:
I was pretty shocked to hear how many pieces of old furniture get thrown out every year – these are an upcycler’s dream – there are so many amazing and simple things you can create from something like an old coffee table.
Having spent a solid ten days upcycling an entire double decker bus into a workspace on wheels, I’m excited to get it on the road for Gumtree’s Upcycle Revolution this year. It will be a fantastic experience taking upcycling directly to peoples’ doorsteps across the nation – whether they are passionate about making a difference to the environment, are looking for way to save or make money or just need a bit of creative inspiration, I’m eager to show just how simple it can be to create amazing things out of so-called ‘junk’.”
Morten Heuing, General Manager of Gumtree commented
The Upcycle Revolution was a successful campaign last year and we’re excited to be taking it on the road this year with our upcycling bus tour. We want to be able to encourage the nation to waste less and inspire them to try their hand at upcycling in order to do so.
There is a lot of money to be made through upcycling, and Gumtree is a great hub for not only finding material to use for upcycling, but also for selling quality upcycled goods. We’ve seen a boom in people selling and searching for upcycled items and we hope the trend will take hold everywhere.
A spokesperson from Furniture Re-use Network further commented:
“Through research carried out by the Furniture Re-use Network (FRN) and Southampton University we know that 13 million pieces of household items are discarded annually, of which our members, the Furniture Re-use charities and Social Enterprises, re-use 3million per year. This means that a whopping 10 million items are still ending up in landfill or being recycled each year… and a whole third of these could be re-used – which is huge! If people knew just how big the impacts of re-using quality furniture are, perhaps they would be more careful about throwing it away.”
Top 10 most upcycle savvy cities in the UK:
- Bristol (29 per cent)
- Cardiff (27 per cent)
- Aberystwyth (25 per cent)
- Wrexham (25 per cent)
- Plymouth (23 per cent)
- Edinburgh ( 23 per cent)
- Chelmsford (23 per cent)
- Liverpool (22 per cent)
- Glasgow (21 per cent)
- London (20 per cent)
Top 5 most thrown away household items:
- Coffee tables
- Chest of Drawers
Full press release is attached below as well as high resolution images.