Ex-NASA engineer turned costume designer takes Christmas sweaters to the next level by incorporating smartphone technology into designs Christmas sweaters are now more popular than ever and to save the nation from having to blend into the background with the same old snowflakes, pictures of Rudolph and geometric shapes, Morphsuits and Digital Dudz have launched […]
I’m dreaming of a digital Christmas: Christmas jumpers featuring wearable technology are here
Ex-NASA engineer turned costume designer takes Christmas jumpers to the next level by incorporating smartphone technology into designs
Christmas jumpers are now more popular than ever and to save the nation from having to blend into the background with the same old snowflakes, pictures of Rudolph and geometric shapes, Morphsuits and Digital Dudz have launched the first ever range of digital Christmas jumpers that incorporate wearable technology to animate the design.
- There are five animated designs in the new range of Christmas jumpers, from an iconic roaring fireplace, to a creeping Santa who knows where you sleep and a snowing globe
- All five designs are available here and cost £34.95, or £39.95 for the knitted crackling fireplace. The jumpers are also available at Asda here
- To animate the jumper, customers simply download the free app, available on iOS and Android, select the correct animation for their jumper and slot their smartphone into the Velcro pouch designed to hold the phone in place – the jumper then comes to life
- Digital Dudz was formed by Mark Rober following the global interest his innovative homemade Halloween costume generated on YouTube in 2011.
Mark Rober, brand director of Digital Dudz, commented:
“This year, Digital Dudz and Morphsuits have pushed the boundaries of costume innovation. We took Halloween up a gear with costumes that showed real life beating hearts and after seeing how popular the new designs were, we knew the next thing to be given an upgrade absolutely had to be the beloved Christmas jumper.”
See below to download the full press release and hi res images.