As research shows that over half of adults in Yorkshire and the Humber struggle to find downtime to enjoy a good book, digital magazine Cracked Eye is set to get us falling in love with stories again. 61 per cent of residents in the Yorkshire and Humber area have little or no time to read […]
The Story is Back: New digital magazine aims to spark short-form revolution that caters for time-poor, tech-rich readers
As research shows that over half of Brits struggle to find downtime to enjoy a good book, digital magazine Cracked Eye is set to get us falling in love with stories again.
64 per cent of Brits have little or no time to read books, according to a new survey from Cracked Eye, a digital magazine determined to bring the joy of fiction back to Britain through a short-form revolution. Inspired both by the mass circulations of story-based magazines in the 19th and early 20th Century and the ‘ubiquitous’ technology carried by commuters in the 21st Century, Cracked Eye aims to bridge the gap between readers’ hectic lifestyles and the solace of a good story.
According to the study, over half of Brits admitted to not having the time to read a full-length book and three quarters of 18 to 24 year olds (75%) feel they have little or no time to read at all. The inaugural edition of Cracked Eye launches tomorrow on Apple Newsstand, Google Play and Amazon Kindle, with the creators hoping to spark a short-form renaissance that caters for reading in snatched moments throughout the day, as well as during longer moments of relaxation.
- Alongside time constraints, almost 30 per cent (29.24%) of respondents blamed a lack of easy access to literature as the primary reason for not reading more
- Respondents cited finding the selection of fiction daunting, access to good books difficult or not having enough money to buy books regularly as further reasons for dropping the reading habit.
- By delivering dozens of short stories every month across a myriad of electronic formats from just £4.99 as a subscriber (or £5.99 per single issue)
- Cracked Eye directly tackles these issues with a revolutionary new format that will cast a spotlight on a new generation of British and American writers.
- Across all age groups, consumption of fiction on electronic devices is on the increase, with digital reading surprisingly age-agnostic. According to the poll, there is no discernible difference between the current consumption of books in a digital format by 18 to 24 year olds and 45 to 54 year olds, as nearly a third (31%) of both groups already use a digital device for reading.
- The second-fastest growing demographic for reading fiction on an electronic device was the oldest category surveyed, 55+, with 14 per cent of respondents admitting to reading more on digital devices now than just two years ago.
- Utilising the full scope of digital delivery, Cracked Eye will place a renewed emphasis on illustration and media-rich content, including video, audio-books, serialised graphic novels and comic strips.
Michael Cameron, commissioning editor of Cracked Eye said:
“As the number of electronic devices increases and our work-life balance continues to blur, it’s important that, as producers of content we evolve with the needs of our readers. Cracked Eye is the first of a new kind of digital magazine designed to change the idea of reading and allow even the busiest of commuters to absorb themselves in fiction on a daily basis.”
“Until now, there has been a lot of snobbery around digital devices in comparison with traditional print, but our research proves that across all ages and genders, people are more and more open to the idea of using electronic devices as a way to access great fiction,”
“It’s high time digital screens stopped being regarded as somehow inferior to print as a medium to consume art, and instead the capacity of digital media to augment and enhance the reading experience to be embraced by publishers and producers alike.”
“Our intention is not to replace full-length fiction, or for digital delivery to replace print; our mission is to deliver the first publication that mixes the written word, art, video and audio in one easy to access package that a traditional book simply cannot emulate.”