Chivas Brothers

Background and contacts

About Chivas Brothers

Chivas Brothers, part of the Pernod Ricard Group, is a Scotch whisky and gin distiller, bottler and distributor. Its key brands include Chivas Regal, Royal Salute, The Glenlivet, Ballantine’s and Beefeater gin.

About The Digital Newsroom

The Chivas Brothers Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Elly Barham Marsh & Julian Obubo
t. +44 (0)203 1379 270
e. chivasbrothers@manifest.london

Chivas Brothers

Pernod Ricard unveils THE CHUAN Malt Whisky Distillery in Emeishan

Guided by expertise from Chivas Brothers, Pernod Ricard’s Scotch business, production got underway in August at the distillery set to become a new world-class destination for whisky, arts and culture

Pernod Ricard, one of the world’s leading whisky producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery today in Emeishan. The announcement celebrates Pernod Ricard’s achievement as the first international spirits and wines group to establish a fully operational malt whisky distillery in China, cementing its pioneering position at the forefront of China’s whisky market.

With an investment of 1 billion RMB (150 million USD) over a decade, 叠川 THE CHUAN Malt Whisky Distillery reflects Pernod Ricard’s commitment to China with an ambition to bring new iconic products and experiences to its consumers and contribute to the sustainable growth of the economy and society.

Philippe Guettat, Chairman and CEO of Pernod Ricard Asia, emphasised, “Pernod Ricard has been privileged to play our part in China’s dynamic development for over 30 years. We consider it our mission to bring to life the most iconic malt whisky made in China with pride, leveraging the expertise we have as a market leader. Our master distiller, Yang Tao has been working with our heritage master distillers in Scotland to bring the most authentic whisky making know-how into China, while leveraging the pristine water source of Emei, renowned for its utmost quality. Today, we are marking a significant milestone on this journey and we look forward to sharing our vision and single malt whisky from 叠川 THE CHUAN Malt Whisky Distillery with whisky lovers around the world.”

Chivas Brothers, the Scotch whisky business of Pernod Ricard, has been involved right from the start and throughout the development of 叠川 THE CHUAN. In particular, Sandy Hyslop, Chivas Brothers’ Director of Blending and Inventory, has worked closely with the distillery team on matters ranging from cask selection and spirit quality control to inventory management and forecasting.

Sandy Hyslop; said: “I’m proud to have been part of a cross-continental team bringing some of the best minds in Scotch malt whisky distillation to bear in the creation of 叠川 THE CHUAN. It’s been a privilege to share our expertise with the brilliant new team in China and I’m looking forward to tasting the first malt whisky crafted at this ground-breaking distillery.”

From its architecture to its name, 叠川 THE CHUAN is deeply rooted in the Chinese philosophy of dichotomy in which two elements exist in opposition yet complement each other. The distillery’s name is a matrimony of two exquisite characters steeped in the local terroir and culture, with the “rich and layered” meaning of 叠 (the) and “river” in 川 (chuan) from Sichuan. Together, 叠川THE CHUAN celebrates the duality between the mountain and water, strength and softness of our whisky and the origin and outcome of our malt whisky distillery.

Pernod Ricard aims to establish 叠川 THE CHUAN Malt Whisky Distillery as a cultural icon for Sichuan and China that brings unparalleled sophistication and conviviality. Designed by award-winning Chinese architectural firm Neri&Hu, the distillery is built with a timeless architecture that strikes a harmonious balance with the landscape, a design that embodies the refined sense of artistry embedded in whisky-making and blending. The site will also be home to a permanent art programme starting with “Fractal Structure – Infinite Shan Shui“, an installation by Zhan Wang, one of China’s most celebrated contemporary artists. The sculpture is created from the distillery site’s natural elements to pay tribute to our terroir. With the visitor centre set to open in 2023, the distillery aims to draw two million tourists in its first decade, reinforcing Sichuan’s cultural influence and promoting the local economy.

Instilled with respect for past and future, the distillery upholds Pernod Ricard’s commitment to nurturing local terroir and circular making under its 2030 Sustainability & Responsibility Roadmap. The distillery contributes to carbon neutrality by sourcing 100% renewable electricity, minimising the use of natural gas, and offsetting remaining emissions in a Sichuan biogas programme. 100% of wastewater on site will be processed and the distillery takes on a local preservation approach in using mostly recycled and local materials in its construction to reduce carbon footprint.

Guettat said: “From its refined products to design, 叠川THE CHUAN Malt Whisky Distillery will set new standards for single malt whisky and immersive experiences for both Sichuan and China. We look forward to bringing 叠川THE CHUAN and the spirit of conviviality from China to the world.”

A virtual tour of 叠川 THE CHUAN Malt Whisky Distillery can be taken by visiting http://app.infinitydigital.cn/view360

  

ENDS

Attached Files

Archive

Chivas Brothers doubles down on the future of sustainable Scotch as global growth continues with FY sales +25%

Chivas Brothers, the Scotch whisky business of Pernod Ricard, has today announced its FY22 (July 2021 – June 2022) full-year performance and confirmed its focus on sustainability, following the Pernod Ricard FY22 Full-Year Sales and Results.   The results confirm a significant increase in global whisky demand with net sales up +25%, from both mature markets […]

Read full post

Chivas Brothers invests in sustainable future of Scotch with £88 million expansion of Aberlour and Miltonduff distilleries

Chivas Brothers, the Scotch Whisky business of Pernod Ricard, today announced a £88 million investment into Aberlour and Miltonduff, two of its strategic single malt distilleries. The investment will go into upgrading sustainable distillation technologies at the Speyside distilleries along with significant production capacity expansions to meet the growing global demand for Scotch.   The distillery […]

Read full post

Chivas Brothers announces recovery beyond pre-Covid levels with HY sales +23% as it backs mission for freer trade to accelerate future industry growth

At a press conference this morning, Chivas Brothers, the Scotch Whisky business of Pernod Ricard, released its 2022 Half Year (July – December 2021) results and called on the UK Government to continue to prioritise Scotch whisky in ongoing and new international trade talks.  The Half Year results confirm a recovery to beyond pre-Covid levels […]

Read full post