Chivas Brothers

Background and contacts

About Chivas Brothers

Chivas Brothers, part of the Pernod Ricard Group, is a Scotch whisky and gin distiller, bottler and distributor. Its key brands include Chivas Regal, Royal Salute, The Glenlivet, Ballantine’s and Beefeater gin.

About The Digital Newsroom

The Chivas Brothers Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Elly Barham Marsh & Julian Obubo
t. +44 (0)203 1379 270

Chivas Brothers

Chivas Brothers announces recovery beyond pre-Covid levels with HY sales +23% as it backs mission for freer trade to accelerate future industry growth

At a press conference this morning, Chivas Brothers, the Scotch Whisky business of Pernod Ricard, released its 2022 Half Year (July – December 2021) results and called on the UK Government to continue to prioritise Scotch whisky in ongoing and new international trade talks. 

The Half Year results confirm a recovery to beyond pre-Covid levels (+10% vs HY 20), with particularly strong performance in domestic markets (excl. Travel Retail) leading to net sales of +23% despite the evolving challenges of the global COVID-19 pandemic and supply chain disruptions. 

Sales were particularly strong in Asian markets (+20%) where lockdown restrictions have been limited. As in recent years, performance in Eastern Europe continued to be strong (+22%), while premiumisation has seen Central and South American consumers trading up to international brands, leading to +44% growth. 

Recovery led by an acceleration on our Strategic Brands (+26%)  

All Chivas Brothers’ strategic brands recorded strong double-digit value growth momentum and are growing beyond pre-Covid levels.  

Chivas’ transformational year was boosted by +23% global growth. This performance comes on the back of a new look and strategy, and is driven by its core range and the success of the Chivas Extra 13 collection, whose growth has more than trebled in the past six months. 

Ballantine’s core range’s expansion in domestic markets and premiumisation through new releases such as Ballantine’s 7, Ballantine’s American Barrel 10 Year Old and Ballantine’s Light saw global sales rise +29%.  

Royal Salute’s strategic shift to attract new consumers with new moments of consumption beyond the historic importance of the travel retail market has paid off, with +41% global sales growth, driven by its core Royal Salute 21 range and launches such as the Royal Salute Richard Quinn Edition.  

The Glenlivet maintained strong performance with +21% global growth, fuelled by the success of the Ultra Premium+ range and Limited Editions in China and the rest of Asia, while continuing to increase value share in the USA.  

Chivas Brothers Chairman and CEO Jean-Etienne Gourgues commented: “New releases across our portfolio in response to consumer demand for new Scotch flavour profiles in mature and emerging whisky markets continues to prove to be the key ingredient in our ability to rebound and successfully navigate towards a post-pandemic economy.” 

Opening up Scotch in India  

At the press conference, Chivas Brothers also stressed the importance of a reduction of the 150% tariff on Scotch Whisky in India during the ongoing UK-India trade agreement (FTA) negotiations. 

Mr. Gourgues said: “The high costs and complex regulations of exporting Scotch to India has made it harder for Indian whisky fans to enjoy a wide range of Scotch whiskies. This is unfortunate because we know there is great appreciation for Scotch in India; reduced tariffs would bring greater choice at the top end of the market and boost India’s own whisky production which uses imported Scotch as a key ingredient.” 

Further gains in global trade
Further to India, Mr. Gourgues also unveiled findings of recent commissioned research with EY that show how an ambitious UK trade policy could bring further gains for the UK Spirits sector. Mr. Gourgues said: “Lowering tariffs and tackling non-tariff barriers could raise UK spirits exports in emerging markets such as Brazil and Nigeria. We therefore urge the UK Government to secure improved market access in countries which are not yet a priority for trade deals and plan for the next generation of FTAs.” 

The full press release in PDF format and hi-res images to accompany this story are available for download below (simply click the thumbnail to download the full version)

Attached Files


Chivas Brothers doubles down on the future of sustainable Scotch as global growth continues with FY sales +25%

Chivas Brothers, the Scotch whisky business of Pernod Ricard, has today announced its FY22 (July 2021 – June 2022) full-year performance and confirmed its focus on sustainability, following the Pernod Ricard FY22 Full-Year Sales and Results.   The results confirm a significant increase in global whisky demand with net sales up +25%, from both mature markets […]

Read full post

Chivas Brothers invests in sustainable future of Scotch with £88 million expansion of Aberlour and Miltonduff distilleries

Chivas Brothers, the Scotch Whisky business of Pernod Ricard, today announced a £88 million investment into Aberlour and Miltonduff, two of its strategic single malt distilleries. The investment will go into upgrading sustainable distillation technologies at the Speyside distilleries along with significant production capacity expansions to meet the growing global demand for Scotch.   The distillery […]

Read full post

Pernod Ricard unveils THE CHUAN Malt Whisky Distillery in Emeishan

Guided by expertise from Chivas Brothers, Pernod Ricard’s Scotch business, production got underway in August at the distillery set to become a new world-class destination for whisky, arts and culture Pernod Ricard, one of the world’s leading whisky producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery today in Emeishan. The announcement celebrates Pernod Ricard’s achievement […]

Read full post