Chivas Brothers

Background and contacts

About Chivas Brothers

Chivas Brothers, part of the Pernod Ricard Group, is a Scotch whisky and gin distiller, bottler and distributor. Its key brands include Chivas Regal, Royal Salute, The Glenlivet, Ballantine’s and Beefeater gin.

About The Digital Newsroom

The Chivas Brothers Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Elly Barham Marsh & Julian Obubo
t. +44 (0)203 1379 270
e. chivasbrothers@manifest.london

Chivas Brothers

Chivas XV joins the Balmain Army for an exclusive Drop of Scotch Whisky

This fall, two legendary houses, Chivas and Balmain, join forces to drop an exclusive, limited-edition Balmain x Chivas XV collection. Bringing a Parisian savoir-faire to Chivas’ 15 year old blended Scotch, the collaboration takes the form of two limited-edition bottle designs, developed by Chivas in partnership with Balmain Creative Director, Olivier Rousteing.

A partnership built on the authentic fusion of heritage, boldness and innovation, the Balmain x Chivas XV collection embraces the shared vision of two pioneering houses – Balmain’s daring outlook on fashion alongside Chivas’ disruptive approach to Scotch. Just as Chivas XV brings a contemporary twist to Scotch by selectively finishing its aged whisky in Cognac casks, the Balmain x Chivas XV collaboration brings a modern twist to Scotch by blending the spirit of luxury French fashion with an icon of luxury Scotch whisky.

Olivier Rousteing explains:

Just like Balmain, Chivas has always adhered to the highest standards with neither house being afraid to push boundaries and break with outdated conventions. Those already familiar with the Balmain universe will note that this unique collaboration includes a signature motif of the house—the oversized golden chain. Whenever I’ve included that eye-catching adornment in my collections, it has served as a bold symbol of the defiant spirit of our rebellious and inclusive Balmain Army – a bold and audacious attitude that both Chivas and Balmain celebrate.

The collection, dropping globally from October 5th, features bold designs from Balmain and Chivas that embody the iconic codes and legendary success associated with each house. The First Drop, an extremely limited and individually numbered gold bottle, is adorned with metallic armour and chains in a nod to Balmain’s signature runway pieces, whilst the Second Drop brings to life Balmain’s recognisable silhouette, through a symmetrical design of chains and belts directly inspired by the house’s recent collections.

To celebrate the launch, Chivas and Balmain will be inviting fans to join the Balmain Army through a series of exclusive and vibrant activations. Shining a light on the collection’s motifs, Balmain x Chivas XV billboards will be unveiled in numerous cities alongside an iconic fashion film following the Balmain Army as they journey through a night of celebration. A Balmain x Chivas XV bottle bag, designed by the Balmain accessories team, will also be gifted to the Balmain Army for the launch. For those wanting to try the product firsthand, a series of Balmain x Chivas XV pop-up bars serving a range of exclusive cocktails will also be appearing worldwide and at select Fashion Weeks.

The Balmain x Chivas XV collection drops October 5th via select high-end retailers, ephemeral stores and Chivas.com with a RRP of:

First Drop – £160 / €175 / $217

Second Drop – £70 / €84 / $104

For more information, visit www.chivas.com.

– ENDS –

 

Notes to Editors

For more information please contact:

chivasbrothers@manifest.london

 

About Chivas
Chivas believes that blended is better, in life and in Scotch. Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland.

Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary. Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture shines a light on grassroots community initiatives, empowering and supporting the next generation of creative entrepreneurs who are driving positive change.

Chivas blends its spiritual home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra 13, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend.

www.Chivas.com
About Chivas XV
From the premium range of the original luxury blended Scotch whiskies Chivas, in making Chivas XV our master blender expertly brings together the best 15-year-old whiskies, some of which are finished in Cognac casks. Chivas XV challenges conventions, encouraging Scotch whisky fans to enjoy their favorite spirit in a whole new way and elevate their night into an extraordinary-shared celebration.
About Balmain
More than 75 years ago, when Pierre Balmain first introduced his “New French Style,” it immediately became clear to all that his house was offering a distinctly fresh, bold and feminine conception of couture, one which broke with many of the well-established conventions of the era. His audaciousness paid off. Pierre Balmain became one of the handful of young French talents who ushered in the midcentury’s golden age of haute couture and helped to re-establish post-war Paris as the world’s fashion capital. For more than ten years, Balmain’s Creative Director, Olivier Rousteing, has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global Balmain Army wishes to live today. The result is a unique and recognizable Balmain silhouette, style and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage.www.balmain.com

Attached Files

Archive

Pernod Ricard unveils THE CHUAN Malt Whisky Distillery in Emeishan

Guided by expertise from Chivas Brothers, Pernod Ricard’s Scotch business, production got underway in August at the distillery set to become a new world-class destination for whisky, arts and culture Pernod Ricard, one of the world’s leading whisky producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery today in Emeishan. The announcement celebrates Pernod Ricard’s achievement […]

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AN ICON RE-BORN: CHIVAS 12 UNVEILS BOLD, CONTEMPORARY NEW LOOK

The new-look Chivas 12 seeks to capture the attention of a new successful, status driven and style-conscious generation of Scotch Whisky drinkers   Blended Scotch whisky, Chivas, has unveiled a fresh new look for its flagship blend – the biggest redesign in Chivas’ 112-year history. Chivas 12 – one of the world’s biggest-selling Scotch whiskies […]

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Chivas Brothers returns to global growth across Scotch portfolio

Positive results alongside positive action, as it announces industry-first use of technology and introduces its first zero direct carbon distillery Thursday, 2 September: Chivas Brothers, the Scotch whisky business of Pernod Ricard, released its FY21 (July 2020 – June 2021) full-year results at a press conference this morning. The results reaffirm the resilience of Chivas […]

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