So Wrong It’s Nom - Cheese Advent Calendar

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About So Wrong It’s Nom - Cheese Advent Calendar

Regularly endorsed on Linkedin for ‘eating cheese’, Annem Hobson, is an independent food blogger and founder of So Wrong It’s Nom. Appalled there were no advent calendars for cheese lovers, Annem made a prototype of her own and encouraged others to sign up on to establish interest to take to retailers. Within 4 days over 11,000 people signed up after it was trending on Facebook for 2 days. It received international support with features on Good Morning America and Fox News. Annem was also behind the original, solid Cheester Egg, sold online around the UK in 2017.

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So Wrong It’s Nom - Cheese Advent Calendar

The Cheese Advent Calendar is finally in the USA!

British food blogger Annem Hobson, creator of So Wrong It’s Nom is finally launching her highly anticipated Cheese Advent Calendar in the United States. After its wildly successful debut across the pond last holiday season – garnering celeb shout-outs and nailing a 48-hour viral streak on Facebook – Annem’s Cheese Advent Calendar is officially landing stateside.

A cheesy alternative to otherwise standard chocolate advent calendars, the Cheese Advent Calendar will be available to buy in 247 Super Target stores, nationwide from November.

After pitching the idea, the calendar was put into production with the help of Norseland in Somerset, UK; the innovative cheese specialists behind leading cheese brands, Jarlsberg®, Applewood®, Mexicana® and Ilchester®. Including 24 individually wrapped cheeses, the calendar has a unique ‘book style’ packaging design, allowing one half to be torn off after the initial 12 days of Christmas to maximize fridge space.

Annem comments, “Thousands of Americans have showed their continued support for my #CheeseNotChoc campaign. Over the past year, I’ve had countless Tweets and emails asking me to try my best to get the calendar to the US. I’m absolutely thrilled we’ve managed to make this dream come true. With every single cheesy invention I make, I want to bring the fans along the journey. Without them, none of this would be possible.”

The Cheese Advent Calendar costs $20 for 24 pieces of individually wrapped cheese. With 5 varieties available, including a limited edition flavor – the calendar includes:

Jarlsberg® – Famous around the world for its distinctive sweet and nutty taste. Smooth, distinctive and rounded, it has a hint of sweetness and a unique flavor.
Applewood® – A real English treasure. Applewood is made in the West Country from British cheddar and has a delicate smoky flavor, and a lovely smooth texture – all finished with a dusting of paprika for good measure.
Ilchester® Mature Cheddar – Ilchester’s Cheddar comes from the West Country near where Cheddar originated in the Mendip Hills. Take a bite and let the creaminess melt into your mouth, with earthy tangy notes.
Ilchester® Red Leicester Cheese – Smooth and Nutty! Add a splash of color to your cheese board with this traditional English cheese based on a classic Cheddar recipe.
Ilchester® Wensleydale with cranberries – Traditionally made with a smooth and creamy gold award winning Wensleydale. It is creamy and smooth and perfectly paired with juicy sweet festive cranberries.

All cheeses are suitable for vegetarians. The advent calendar must be kept refrigerated. To be the first to hear when it goes on sale, and discover more information head to:

A behind the scenes, ‘making of the calendar’ video is here:

Attached Files


The Cheese Advent Calendar That’s Outselling Chocolate This Christmas

How Annem Hobson used social media to turn her initial prototype into a global fromage frenzy Her cheese-tastic journey… Having always loved cheese over chocolate, creator Annem Hobson began to wonder why chocolate was always the highest demand for retailers in the holiday season. Even more, she wondered if a cheese advent calendar existed? To […]

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The Cheese Advent Calendar returns, bigger and better!

The grate-est gift of all is back – ‘So Wrong It’s Nom’ announces new Cheese Advent Calendar and Cheese Cracker.     Are you on Santa’s Gouda list this year? Hopefully so, because food blogger Annem Hobson, from So Wrong It’s Nom, is launching her sell-out Cheese Advent Calendar for the third year after creating a fromage […]

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