B&L finally launches a menu to coincide with the opening of its new West India Quay restaurant. Finally, London’s docklands can experience Burger & Lobster on home soil, as the restaurant opens the doors to its newest site at West India Quay, along with its Pina Cola-Bar offering. Opening on 2nd June, the lobster experts […]
A tail of two foods
Burger & Lobster launches #burgervslobster campaign with immersive dining experience alongside the Art of Dining
Last night, Burger & Lobster invited diners to enter the worlds’ of Stan the cowboy and Evan the fisherman; two feuding brothers whose lives have been torn apart because they
each refuse to accept the other’s true love… Stan lives in the green hills of Nebraska and works long, hard days as a cattle farmer, producing the finest burgers in all the land. Evan sails the Nova Scotia seas and has sacrificed his life in pursuit of the freshest lobster the World has to offer. It’s a tale of two sides – burger and lobster – and neither of the brothers understands or accepts the other one’s choice.
Last night Burger & Lobster’s Farringdon branch was transformed, with set design from The Art of Dining, into the homes’ of Stan and Evan, as diners were taken on a journey of self-discovery and forced to decide which of the brothers they pledged their allegiances. The immersive dining experience took diners through a number of interactive games and tasting trials to get to the bottom of which of the brothers – and which of the restaurant’s famous dishes – would be crowned the winner.
The event coincides with the launch of the restaurant’s new campaign – burger vs lobster – in which they’re asking the public to decide whether they are burger or they are lobster. Who do you support? Are you burger or are you lobster? Follow the action and pledge your allegiance at #burgervslobster.
About Burger & Lobster
Launched in 2011 with its first restaurant in Mayfair Burger & Lobster, the brainchild of George Bukhov-Weinstein started as ‘almost a joke’. Since the doors opened it’s made waves across the capital, earning it almost cult status for democratising the lobster. It has since gone on to international success with 12 restaurants in the UK with further locations in the USA, Sweden, Kuwait and Dubai.