BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog makes history with first ever beer to be brewed under the sea

Brewer claims to end historic ‘curse’ with Sunk Punk, the world’s first beer brewed on the ocean floor.

BrewDog, Scotland’s largest independent brewery has today launched Sunk Punk, a 7.1% ABV beer that has been brewed at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline. The idiosyncratic India Pale Ale is the first beer to be brewed underwater and contains a range of maritime-themed ingredients such as buckweed, distilled sea-salt and rum.

  • The beer has been brewed as a solution to Scottish folklore which states that a witch’s curse on a fisherman is the cause of storms on the Scottish shoreline.
  • BrewDog dropped a fermentation tank into the sea on 27th June 2011, positioning it at a selected spot which maintains a steady temperature of 10 degrees Celsius.
  • A special non-return valve was attached to the tank to ensure CO2 could escape without salt entering the sealed vessel.
  • The tank was fitted with a Jolly Roger flag to fly in the prevailing currents.
  • The innovative label was designed by illustrator Johanna Basford who has worked with Starbucks and Absolute Vodka.
  • The video explaining the story and beer can be seen here.
  • Previous innovations from BrewDog include a 55% ABV beer encased in a dead squirrel and a share scheme entitled “Equity for Punks” through which fans can invest in the company.
  • 960 bottles of the beer are available which can be purchased via the online shop here: www.brewdog.com/product/sunk-punk

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder at BrewDog commented:

“Sunk Punk is an example of how beer can save the world. Not only does it provide an alternative to the fizzy, pathetic mainstream lagers peddled by giant monolithic breweries, it will be solely responsible for halting any superstition-related storms on our coastline. Britain, you’re welcome.”

He added:

“This is history in a glass. This is human achievement. This is science meets superstition. This is the latest marketing gimmick from BrewDog.”

 

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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