Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270


World’s strongest beer, End of History, sells out in four hours

The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55%ABV and the fact it is packaged in stuffed animals.

  • 12 bespoke bottles were produced, using 7 dead stoats, 4 squirrels & 1 hare
  • Each bottle cost £500 – £700 depending on the size of the animal it was stored in
  • The End of History is 55%ABV, making it the most alcoholic beer known to man
  • The beer has become a web sensation, with thousands of mentions on Twitter & Facebook
  • Buyers of The End of History came from all over the world
  • The limited edition beer was only available to buy from BrewDog’s online store
  • The End of History is served in a shot or whiskey glass to be enjoyed like a fine whiskey
  • This is not a hoax – it’s The End of History

Martin Dickie (left) and James Watt, co-founders of BrewDog with the controversial bottles of The End of History

Download the full press release for the launch and high resolution images below.

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Attached Files


BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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