BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Bare cheek: Giant image of naked BrewDog founders projected onto Parliament to highlight ‘craft beer revolution’ in UK

Incendiary brewers mimic famous Gail Porter pose to ‘bring the craft beer revolution to a wider audience’.

  • The founders of BrewDog, Scotland’s renowned craft brewery, have projected an image of themselves naked onto the Houses of Parliament
  • The image of James Watt and Martin Dickie, which is a deliberate parody of the infamous image of Gail Porter projected onto the building in 1999, was designed as a ‘statement of intent’ to ‘take the craft beer revolution to the next level’
  •  The 60-foot image, featuring the BrewDog founders naked except for a single box of BrewDog beers, was displayed on the south-facing side of the Houses of Parliament on Tuesday evening for more than thirty minutes
  • BrewDog aimed to ‘paint the town blue’ with revolutionary messaging displayed in similar scale onto iconic London buildings, Battersea Power Station and Marble Arch
  • BrewDog Shoreditch is the brewer’s second craft beer bar in the capital, following the runaway success of BrewDog Camden, which saw Watt and Dickie roll into London aboard an armoured tank
  • With a capacity of around 150, BrewDog Shoreditch has 18 draught taps and stocks beers from world-renowned craft breweries such as Stone, Three Floyd’s, Mikkeller, Struise, Nogne, O, Alesmith, The Bruery and De Dolle
  • BrewDog plans to open bars in Bristol, Birmingham and Leeds before the end of the year.

Quotations

James Watt, cofounder at BrewDog commented:

“The craft beer revolution has already changed British drinking culture for the better, so we wanted to make everyone sit up and take notice. Craft beer fans are taking on the establishment, and we’re winning. We’re democratising an industry that has for too long been run behind the multimillion pound cloaks and mirrors of global corporations holding profit and propaganda above passion and integrity.”

James Watt continued:

“It’s nearly fifteen years since Gail Porter was projected onto Parliament; there was no craft beer scene and Britain still a wasteland for good beer. It was viewed as fizzy yellow liquid cardboard poured down necks as fast as possible and finished off with a kebab while CAMRA held back innovations amongst smaller brewers.

“Tonight, we open our eighth craft beer bar to open in two years, BrewDog Shoreditch, and there are loads of amazing craft breweries across the country taking on an industry of multi-million pound mega corporations groping for profit and undervaluing its customers.”

“Martin says he’s got a better bum than Gail Porter too,” he added.

Click the icons below to download high resolution images.

Photography by  iDJ Photography http://idjphotography.com & Tom Bowles http://www.thomasbowles.com/

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

Read full post

Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

Read full post