BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
BrewDog, the nonconformist independent brewery is aiming to catalyse the craft beer revolution by engaging its army of shareholders in a pioneering sales offensive. Following its unique Equity for Punks programme last year, which made BrewDog the first company in Europe to have an online only public share offering, they now have over 1300 shareholders who have the chance to introduce its craft beer to bars across the country. Dubbed ‘BrewDog to the People’, the campaign will see shareholders dropping ‘Punk packs’ into pubs and bars they would like to see BrewDog beers sold in.
BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.
The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55%ABV and the fact it is packaged in stuffed animals.
BrewDog, the maverick independent brewery, has unveiled the strongest, most expensive and most shocking beer in the world – The End of History – available to buy in the UK from today. The blond Belgian ale is served from unique bottles made with stuffed animals dressed in eccentric outfits.
BrewDog, the maverick independent brewery, has today announced a 250% increase in sales for the first quarter of 2010, despite sales across the industry falling 5.1% during the same period:
BrewDog, Scotland’s largest independent brewery supports the proposed minimum price of 45p on a unit of alcohol. In a statement released on the BrewDog website, co-founder James Watt stated that the proposed minimum pricing reflected the changing dynamic of beer purchasing in the UK, with an increasing level of consumers looking for a more premium beer […]