BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
Nordic Dog: BrewDog continues rapid international expansion with new bar in Oslo
BrewDog Grünerløkka brings maverick brewery’s global bar count to 28
- Scottish craft brewery, BrewDog officially opens the doors of its first bar in Norway, as it continues to spread its craft beer revolution globally.
- Located Markveien 57, 0554, Oslo, BrewDog Grünerløkka brings the total worldwide bar count to 28, and will be the fourth Nordic bar to be opened by the maverick brewery, following the launches of BrewDog Stockholm in 2013, BrewDog Gothenburg in 2014 and BrewDog Helsinki earlier this year.
- The new bar is located in the Grünerløkka district of Oslo, a former factory district turned bohemian fashion hub famed for its independent boutiques, café culture and design shops. The building was historically used as a hostel for the homeless, and was awarded a Houens Fond prize for Architecture in 1923.
- With a capacity of 250 people over two floors, BrewDog Grünerløkka has 20 beer lines serving a range of BrewDog beers as well as guest local and international beers, with dedicated taps for sour beer and cider. The bar will also offer around 50 beers in bottles, focusing on beers that are less readily available in the region.
- The bar will host live music gigs, beer & food pairing evenings, as well as regular tap takeovers and brewing master classes with a range of Norwegian and international brewers.
- Due to Norway’s alcohol law that prevents breweries from advertising to consumers, BrewDog Grünerløkka will be a unique site in the maverick brewery’s bar fleet. No BrewDog branding will feature on the exterior and interior of the bar, and it will be known locally as BD57.
- BrewDog Grünerløkka is the third bar to be opened this year after opening BrewDog Barcelona in February and BrewDog Leicester in April. Hot on the heels of this latest opening, the brewery plans to open several more bars around the world in the coming months.
- In the UK, it is launching bars in Brighton and Soho, London, and recently secured a site for a second bar in Aberdeen. The brewery also recently announced plans to launch its first ‘ShuffleDog’, combining craft beer with vintage arcade and board games, in Leeds this year.
- Having launched its first bottle shop, BottleDog, in the Kings Cross area of London last year, BrewDog will be opening new bottle shops in Edinburgh and Glasgow. Further afield, bar launches are planned in Rome, Berlin and Brussels, as well as a second site in Stockholm.
- BrewDog’s phenomenal growth is in part funded by its crowdfunding scheme, Equity for Punks, which launched its fourth round in April this year. In the first three weeks after launch, the brewery raised a world record-breaking £5million, a fifth of its £25million target. The amount raised broke the previous record set by BrewDog in 2013, when it raised £4.25 million (less costs) in just over six months.
- With the latest round of Equity for Punks, 526,316 shares in BrewDog have been made available, for a minimum investment of £95 for two shares.
- The capital raised from investors will be used to fund in particular the expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.
BrewDog co-founder James Watt commented:
“Norway is one of our biggest export markets and was always high on our list when we were looking for new cities to set up a BrewDog home. Oslo has one of the most vibrant craft beer scenes in Europe, and we are thrilled to be adding to the awesome craft beer culture of this Scandinavian beer hub.”
James Watt continued:
“This bar will be a real celebration of the country’s epic beer scene, and we want to offer craft beer fans in the city something they haven’t seen before. Breweries in West Norway are typically not very well represented in Oslo, but we have strong ties with many kickass breweries from that area, so we will be regularly showcasing their awesome beers.”
“Setting up a bar in Norway has come with unique challenges, but the finished article is 100% BrewDog. Our hardcore beers and our passionate, talented people are what make BrewDog what it is. There may not be a BrewDog sign above the door, but our mission to make everyone as passionate about craft beer as we are will be instantly recognisable the moment you step into BrewDog Grünerløkka.”
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